Top Agency Networks Global 2023
McCann Worldgroup
Overall rank
#11
Points
307.2
Awards won
25
Finalists
10
Best in Show
0
Gold
10
Silver
5
Bronze
10
Finalist
10
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| From Fear to Honor – Embracing Heat & Sweat with Pride | Dettol | Reckitt | McCann | Indonesia | Diversity & Inclusion | Smarties APAC | Bronze |
| From Fear to Honor – Embracing Heat & Sweat with Pride | Dettol | Reckitt | McCann | Indonesia | Diversity & Inclusion, Short or Long Form Video, Brand Purpose / Activism | Smarties Indonesia | Bronze (2), Finalist |
| Resilient Kids | Opella Healthcare | Sanofi | Wizard | Philippines | Social Impact Marketing, Brand Purpose / Activism | Smarties Philippines | Gold, Bronze |
| 360° ARTE: Holistic Approach to Growth Against the Trend | ARTE | ARTE | UM | Germany | Brand Experience, Cross Digital Media Marketing | Smarties Germany | Bronze (2) |
| Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | UM | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
| Spotify takes over TikTok | Spotify | Spotify | UM | Germany | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
| Backpack | Dyson | Dyson | UM | Turkey | Omnichannel Marketing, Contextual and Geo Targeting, Contextual and Geo Targeting | Smarties Turkey | Gold, Silver, Finalist |
| Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Silver, Finalist (2) |
| Harassment Advisory | L'Oréal | L'Oréal | WMcCann | Brazil | Diversity & Inclusion, Personalisation | Smarties X | Finalist (2) |
| Mother Ai | MediaMarkt | Ceconomy AG | UM | Turkey | Social Messaging / Chat Apps / Text Messaging, Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Gold, Finalist |
| Harassment Advisory | L'Oréal | L'Oréal | WMcCann | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Gold |
| Opt.Ink. Get Inked. Give Life. The organ donation tattoo. | Junge Helden e.V. | Junge Helden e.V. | McCann | Germany | Social Impact Marketing, Brand Purpose / Activism | Smarties Germany | Gold, Silver |
| Chief Island Officer | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
| Yas Yas Baby | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |