Top Agency Networks Global 2022
McCann Worldgroup
Overall rank
#22
Points
116.2
Awards won
16
Finalists
17
Best in Show
0
Gold
6
Silver
6
Bronze
4
Finalist
17
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Chief Island Officer | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation | Smarties EMEA | Silver (4), Bronze, Finalist (3) |
| Yas Yas Baby | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience | Smarties EMEA | Gold (2), Bronze, Finalist (2) |
| Chief Island Officer | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
| Yas Yas Baby | Yas Island | Miral Asset Management | Momentum | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |
| S10 Z71 | Chevrolet | General Motors | WMcCann | Brazil | Experiência de Marca (Brand /Experience) , Lançamento de Produto / Serviço (Product / Service Launch) | Smarties Brazil | Finalist (2) |
| DrumChallenge | Chevrolet | General Motors | WMcCann | Brazil | Inovação (Experimental / Innovation Technology) , Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist (2) |
| Driving School | Chevrolet | General Motors | WMcCann | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports) | Smarties Brazil | Finalist (2) |
| Paywall Down | L'Oréal | L'Oréal | WMcCann | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Inovação (Experimental / Innovation Technology) | Smarties Brazil | Silver, Finalist |
| Learning is ON, Sleep is OFF | Allegra | Sanofi | MRM | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Brazil | Finalist |
| T-Shirt Promo | YPF | YPF | Mercado McCann | Argentina | Impacto Inmediato / Promoción (Instant Impact) | Smarties Hispanic LATAM | Finalist |