Top Brands Global 2025
Maybelline
Overall rank
#30
Points
148.5
Awards won
12
Finalists
18
Best in Show
0
Gold
1
Silver
5
Bronze
6
Finalist
18
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Performics | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver, Finalist (2) |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Amazon Ads | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver, Finalist (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | Wavemaker | Thailand | Product and / or Service Launch | Smarties APAC | Finalist |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | GrabAds | Thailand | Product and / or Service Launch | Smarties APAC | Finalist |
| Maybelline-Alexa Interactive Beauty Experience | Maybelline | L'Oréal | Amazon Ads | India | Future Forward Technology Marketing | Smarties APAC | Finalist |
| MaybellinexWavemakerxmediasmart: CTV&Mobile Impact | Maybelline | L'Oréal | Wavemaker | India | Connected TV | Smarties APAC | Finalist |
| MaybellinexWavemakerxmediasmart: CTV&Mobile Impact | Maybelline | L'Oréal | mediasmart, powered by affle | India | Connected TV | Smarties APAC | Finalist |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Performics | India | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver, Bronze (2) |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Amazon Ads | India | Integrated E-commerce Innovation & Live Streaming | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver, Bronze (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | Wavemaker | Thailand | Product and / or Service Launch | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Finalist (2) |
| Maybelline x GrabAds: Bringing Teddy to Life | Maybelline | L'Oréal | GrabAds | Thailand | Product and / or Service Launch | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Thailand | Finalist (2) |
| Instant Eraser Kapatıcı - O Gerçek Bir İkon | Maybelline | L'Oréal | McCann | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Maybelline Icon | Maybelline | L'Oréal | Publicis | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Smarties Turkey | Silver, Finalist |
| A Sky High Journey Through South African Skies | Maybelline | L'Oréal | The MediaShop | South Africa | Omnichannel Marketing | Smarties South Africa | Gold |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Performics | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Smarties X | Bronze, Finalist |
| Matching lip shades : Maybelline's tech solution | Maybelline | L'Oréal | Amazon Ads | India | Customer Journey Marketing - Lead Generation / CRM | Integrated E-commerce Innovation & Live Streaming | Smarties X | Bronze, Finalist |
| Maybelline-Alexa Interactive Beauty Experience | Maybelline | L'Oréal | Amazon Ads | India | Future Forward Technology Marketing | Smarties X | Finalist |