Top Solution Providers - China 2023
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MI
| Overall Rank: | 2 |
| Points: | 68.5 |
| Awards Won: | 22 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 4 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 11 |
| Location: | China (Mainland) |
| Region: | China |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
AI Makes Dishes Delectable All Day |
Minute Maid |
The Coca-Cola Company |
MI |
China (Mainland) |
The Internet of Innovation / Intelligent Device, 'Voice recognition / Audio assistant |
Smarties China |
Bronze (2) |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles |
Clear |
Unilever |
Mindshare |
China (Mainland) |
Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze |
Colonel KI’s Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China (Mainland) |
Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze (2) |
Dirt For Good (China) |
OMO |
Unilever |
Mindshare |
China (Mainland) |
Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Silver, Bronze |
Enjoying the World with AR |
Volvo |
Geely |
MI |
China (Mainland) |
AddressableTVAdvertising |
Smarties China |
Silver |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China (Mainland) |
Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content |
Smarties China |
Gold, Silver, Bronze |
Guarding with AI for Every "Motrin" Moment |
Merrill |
J&J |
MI |
China (Mainland) |
Voice recognition / Audio assistant, 'Other Artificial Intelligence Technology, 'The Internet of Innovation / Intelligent Device |
Smarties China |
Silver, Bronze (2) |
Powerful without Sugar |
KangShiFu |
Master Kong |
Mindshare |
China (Mainland) |
Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce |
Smarties China |
Silver, Bronze (2) |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China (Mainland) |
Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Gold (2) |
Rural Revitalization Campaign |
Yili Guliduo |
Yili Group |
Mindshare |
China (Mainland) |
Sustainable marketing |
Smarties China |
Gold |