Top Solution Providers China 2023
MI
Overall rank
#2
Points
68.5
Awards won
22
Finalists
0
Best in Show
0
Gold
4
Silver
7
Bronze
11
Finalist
0
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| AI Makes Dishes Delectable All Day | Minute Maid | The Coca-Cola Company | MI | China (Mainland) | The Internet of Innovation / Intelligent Device, 'Voice recognition / Audio assistant | Smarties China | Bronze (2) |
| Clear x Su Yiming’s “Fearless 1980” Digital Collectibles | Clear | Unilever | Mindshare | China (Mainland) | Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze |
| Colonel KI’s Collector Cards | KFC | Yum! Brands | Mindshare | China (Mainland) | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze (2) |
| Dirt For Good (China) | OMO | Unilever | Mindshare | China (Mainland) | Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Silver, Bronze |
| Enjoying the World with AR | Volvo | Geely | MI | China (Mainland) | AddressableTVAdvertising | Smarties China | Silver |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China (Mainland) | Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
| Guarding with AI for Every "Motrin" Moment | Merrill | J&J | MI | China (Mainland) | Voice recognition / Audio assistant, 'Other Artificial Intelligence Technology, 'The Internet of Innovation / Intelligent Device | Smarties China | Silver, Bronze (2) |
| Powerful without Sugar | KangShiFu | Master Kong | Mindshare | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce | Smarties China | Silver, Bronze (2) |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China (Mainland) | Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold (2) |
| Rural Revitalization Campaign | Yili Guliduo | Yili Group | Mindshare | China (Mainland) | Sustainable marketing | Smarties China | Gold |