MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Solution Providers - China 2023

MI


Overall Rank: 2
Points: 68.5
Awards Won: 22
Finalist(s) Achieved: 0

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 7
Bronze(s) Won: 11
Location: China (Mainland)
Region: China

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

AI Makes Dishes Delectable All Day

Minute Maid

The Coca-Cola Company

MI

China (Mainland)

The Internet of Innovation / Intelligent Device, 'Voice recognition / Audio assistant

Smarties China

Bronze (2)

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Colonel KI’s Collector Cards

KFC

Yum! Brands

Mindshare

China (Mainland)

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze (2)

Dirt For Good (China)

OMO

Unilever

Mindshare

China (Mainland)

Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Silver, Bronze

Enjoying the World with AR

Volvo

Geely

MI

China (Mainland)

AddressableTVAdvertising

Smarties China

Silver

Find Your Flavour

Lay's

PepsiCo

Mindshare

China (Mainland)

Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content

Smarties China

Gold, Silver, Bronze

Guarding with AI for Every "Motrin" Moment

Merrill

J&J

MI

China (Mainland)

Voice recognition / Audio assistant, 'Other Artificial Intelligence Technology, 'The Internet of Innovation / Intelligent Device

Smarties China

Silver, Bronze (2)

Powerful without Sugar

KangShiFu

Master Kong

Mindshare

China (Mainland)

Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce

Smarties China

Silver, Bronze (2)

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China (Mainland)

Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold (2)

Rural Revitalization Campaign

Yili Guliduo

Yili Group

Mindshare

China (Mainland)

Sustainable marketing

Smarties China

Gold