Top Brands Global 2025
Lifebuoy
Overall rank
#37
Points
130.3
Awards won
10
Finalists
7
Best in Show
0
Gold
0
Silver
6
Bronze
4
Finalist
7
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Lifebuoy Tết Vỗ Về–The Comforting Embrace of Home | Lifebuoy | Unilever | Spark Foundry | Vietnam | Brand Experience | Social Impact Marketing | Smarties APAC | Bronze, Finalist |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | Mindshare | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | YMT ADS | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| Lifebuoy Possessed Audiences. See why. | Lifebuoy | Unilever | Mindshare | Indonesia | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
| Lifebuoy: The 12th Player Wins. | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| Lifebuoy's 'Brrr' Moment Reversed Crisis | Lifebuoy | Unilever | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Soap to Soul: Lifebuoy's Legacy Revival | Lifebuoy | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
| LIFEBUOY FRESHNESS | Lifebuoy | Unilever | Futuretech | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Finalist |
| Lifebuoy Global Handwashing Day | Lifebuoy | Unilever | OLIVER | South Africa | Gaming, Gamification & E-Sports | AI-Powered Audience Engagement | Brand Purpose / Activism | AI-Driven Creative Excellence | Smarties South Africa | Bronze (2), Finalist (2) |
| Lifebuoy Jarvis Launch: From Brand Say to GenZ Say | Lifebuoy | Unilever | Spark Foundry | Vietnam | Product and / or Service Launch | Smarties X | Finalist |