MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

Leo Burnett


Overall Rank: 3
Points: 864.7
Awards Won: 63
Finalist(s) Achieved: 29

Best in Show(s) Won: 2
Gold(s) Won: 30
Silver(s) Won: 18
Bronze(s) Won: 13
Region: Global
Network: Publicis Groupe

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Cookie in a Cookieless world

Oreo

Mondelez International

Leo Burnett

Indonesia

Small Budget, Big Impact

Smarties APAC

Finalist

Singtel Live From the Underground

Singtel

Government of Singapore

Leo Burnett

Singapore

Product and / or Service Launch

Smarties APAC

Gold

McDonald's The McGriddles Breakfast Drop

McDonald's

McDonald's

Leo Burnett

Singapore

Product and / or Service Launch | Instant Impact / Promotion

Smarties APAC

Gold, Silver

McDonald's With Love, McDSG

McDonald's

McDonald's

Leo Burnett

Singapore

Brand Experience

Smarties APAC

Finalist

Heineken Silver: Enjoy the Smoothness

Heineken

Heineken

Leo Burnett

Vietnam

Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing

Smarties APAC

Gold (2), Bronze (2)

Dunk Your Doubts

Oreo

Mondelez International

Leo Burnett

Thailand

Personalization

Smarties APAC

Finalist

Galaxy Tab S9: Saving Tranh Hang Trong Art

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Brand Purpose / Activism | AI-Driven Creative Excellence

Smarties APAC

Bronze, Finalist

Heineken - Gong HEI Fatt Choi Campaign

Heineken

Heineken

Leo Burnett

Malaysia

Instant Impact / Promotion

Smarties APAC

Finalist

Tiger: Your Year of Courage Uncaged

Tiger Beer

Heineken

Leo Burnett

Vietnam

Personalization

Smarties APAC

Finalist

Icon Meets Icon: How A Single Fry Boosted Business

McDonald's

McDonald's

Leo Burnett

Malaysia

Omnichannel Marketing | Brand Experience

Smarties APAC

Silver, Bronze

Lucky Twist

Oreo

Mondelez International

Leo Burnett

Vietnam

AI-Driven Creative Excellence

Smarties APAC

Gold

Turf Finder

Gatorade

PepsiCo

Leo Burnett

India

Data Insights / Contextual Marketing | Brand Experience

Smarties X

Finalist (2)

Turf Finder

Gatorade

PepsiCo

Leo Burnett

India

Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact

Smarties India

Best in Show, Gold (4), Bronze (2)

Squeezing back the summer fun

7Up

PepsiCo

Leo Burnett

India

Social Media Marketing

Smarties India

Bronze

WORLD DENTIST DAY - DOCTORS OF JOY

HALEON

Haleon

Leo Burnett

India

Innovative Use of AI in Advertising

Smarties India

Finalist

Bintang All Terms Accepted

Multi Bintang

Heineken

Leo Burnett

Indonesia

Diversity? & ?Inclusion

Smarties Indonesia

Gold

McDonald's The Human Coupon

McDonald's

McDonald's

Leo Burnett

Indonesia

Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact

Smarties Indonesia

Gold, Silver, Finalist

Pokémon Catch ‘Em All!

Oreo

Mondelez International

Leo Burnett

Indonesia

Product and / or Service Launch | Social Media Marketing

Smarties Indonesia

Silver (2)

Ride the Arches

McDonald's

McDonald's

Leo Burnett

Philippines

Brand Experience | Brand Purpose / Activism | Product and / or Service Launch

Smarties Philippines

Gold, Silver (2)

NESCAFÉ CLC Espresso Roast: Best Taste Campaign

Nescafe

Nestle

Leo Burnett

Thailand

Creator / Influencer / Celebrity Marketing

Smarties Thailand

Gold

What the fast!

Ayudhya Capital

Mitsubishi Group

Leo Burnett

Thailand

Short or Long Form Video

Smarties Thailand

Silver

Galaxy Tab S9: Saving Tranh Hang Trong Art

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence

Smarties Vietnam

Silver, Finalist

Heineken Silver: Enjoy the Smoothness

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing | Personalization

Smarties Vietnam

Finalist (2)

Lucky Twist

Oreo

Mondelez International

Leo Burnett

Vietnam

AI-Driven Creative Excellence

Smarties Vietnam

Bronze

Samsung Bespoke AI: One Touch To Green Life

Samsung

Samsung

Leo Burnett

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Finalist

Tiger: Your Year of Courage Uncaged

Tiger Beer

Heineken

Leo Burnett

Vietnam

Omnichannel Marketing

Smarties Vietnam

Finalist

Trident The Town

Trident

Mondelez International

Leo Burnett Tailor Made

Brazil

Social Media Marketing

Smarties Brazil

Finalist

Lançamento Club Social Snack

Club Social

Mondelez International

Leo Burnett Tailor Made

Brazil

Product / Service Launch

Smarties Brazil

Finalist

BBB Tweet

Fiat

Stellantis

Leo Burnett Tailor Made

Brazil

Brand Experience | Social Media Marketing | Social Media Marketing

Smarties Brazil

Gold, Finalist (2)

Inspire Your World

Ithra

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Brand Experience | Social Media Marketing | Cross Digital Media Marketing

Smarties KSA

Silver, Bronze (2)

Drones versus Desertification

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing

Smarties KSA

Gold (2), Silver (2)

The Coffee Initiative

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Social Impact Marketing

Smarties KSA

Gold

Tires to Roads

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Sustainability

Smarties KSA

Silver

'Dous, Don't Overthink'

Rockstar

PepsiCo

Leo Burnett

Saudi Arabia

Creator / Influencer / Celebrity Marketing | Short or Long Form Video

Smarties KSA

Gold (2)

The Protective Rhymes

Anghami

Anghami

Leo Burnett

United Arab Emirates

Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Cross Digital Media Marketing

Smarties MENA

Gold, Bronze, Finalist (2)

The Hidden Room Collection

Home Box

Landmark Group

Leo Burnett

United Arab Emirates

Social Impact Marketing | Diversity  &  Inclusion | Brand Purpose / Activism | Omnichannel Marketing | Short or Long Form Video

Smarties MENA

Gold, Silver, Bronze, Finalist (2)

ProtecTasbih

Saudia

Government of Saudi Arabia

Leo Burnett

United Arab Emirates

Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology

Smarties MENA

Gold, Finalist (3)

The Homecoming

Home Centre

Landmark Group

Leo Burnett

United Arab Emirates

Best in Show | Brand Purpose / Activism | Social Impact Marketing | Diversity  &  Inclusion | Short or Long Form Video

Smarties MENA

Gold (3), Silver

The Protective Rhymes

Anghami

Anghami

Leo Burnett

United Arab Emirates

Short or Long Form Video

Smarties MENA

Finalist

Drones versus Desertification

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism

Smarties MENA

Gold (2), Silver

Tires to Roads

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Sustainability

Smarties MENA

Gold

The Coffee Initiative

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Social Impact Marketing

Smarties MENA

Finalist

Pokémon Catch ‘Em All!

Oreo

Mondelez International

Leo Burnett

Indonesia

Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing

Smarties Thailand

Best in Show, Gold (2), Silver (2), Finalist

Pokémon Catch ‘Em All!

Oreo

Mondelez International

Leo Burnett

Indonesia

Omnichannel Marketing

Smarties Vietnam

Bronze