Top Agency Networks Global 2024
Leo Burnett
Overall rank
#3
Points
864.7
Awards won
63
Finalists
29
Best in Show
2
Gold
30
Silver
18
Bronze
13
Finalist
29
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Cookie in a Cookieless world | Oreo | Mondelez International | Leo Burnett | Indonesia | Small Budget, Big Impact | Smarties APAC | Finalist |
| Singtel Live From the Underground | Singtel | Government of Singapore | Leo Burnett | Singapore | Product and / or Service Launch | Smarties APAC | Gold |
| McDonald's The McGriddles Breakfast Drop | McDonald's | McDonald's | Leo Burnett | Singapore | Product and / or Service Launch | Instant Impact / Promotion | Smarties APAC | Gold, Silver |
| McDonald's With Love, McDSG | McDonald's | McDonald's | Leo Burnett | Singapore | Brand Experience | Smarties APAC | Finalist |
| Heineken Silver: Enjoy the Smoothness | Heineken | Heineken | Leo Burnett | Vietnam | Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing | Smarties APAC | Gold (2), Bronze (2) |
| Dunk Your Doubts | Oreo | Mondelez International | Leo Burnett | Thailand | Personalization | Smarties APAC | Finalist |
| Galaxy Tab S9: Saving Tranh Hang Trong Art | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Brand Purpose / Activism | AI-Driven Creative Excellence | Smarties APAC | Bronze, Finalist |
| Heineken - Gong HEI Fatt Choi Campaign | Heineken | Heineken | Leo Burnett | Malaysia | Instant Impact / Promotion | Smarties APAC | Finalist |
| Tiger: Your Year of Courage Uncaged | Tiger Beer | Heineken | Leo Burnett | Vietnam | Personalization | Smarties APAC | Finalist |
| Icon Meets Icon: How A Single Fry Boosted Business | McDonald's | McDonald's | Leo Burnett | Malaysia | Omnichannel Marketing | Brand Experience | Smarties APAC | Silver, Bronze |
| Lucky Twist | Oreo | Mondelez International | Leo Burnett | Vietnam | AI-Driven Creative Excellence | Smarties APAC | Gold |
| Turf Finder | Gatorade | PepsiCo | Leo Burnett | India | Data Insights / Contextual Marketing | Brand Experience | Smarties X | Finalist (2) |
| Turf Finder | Gatorade | PepsiCo | Leo Burnett | India | Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact | Smarties India | Best in Show, Gold (4), Bronze (2) |
| Squeezing back the summer fun | 7Up | PepsiCo | Leo Burnett | India | Social Media Marketing | Smarties India | Bronze |
| WORLD DENTIST DAY - DOCTORS OF JOY | HALEON | Haleon | Leo Burnett | India | Innovative Use of AI in Advertising | Smarties India | Finalist |
| Bintang All Terms Accepted | Multi Bintang | Heineken | Leo Burnett | Indonesia | Diversity? & ?Inclusion | Smarties Indonesia | Gold |
| McDonald's The Human Coupon | McDonald's | McDonald's | Leo Burnett | Indonesia | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact | Smarties Indonesia | Gold, Silver, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Product and / or Service Launch | Social Media Marketing | Smarties Indonesia | Silver (2) |
| Ride the Arches | McDonald's | McDonald's | Leo Burnett | Philippines | Brand Experience | Brand Purpose / Activism | Product and / or Service Launch | Smarties Philippines | Gold, Silver (2) |
| NESCAFÉ CLC Espresso Roast: Best Taste Campaign | Nescafe | Nestle | Leo Burnett | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| What the fast! | Ayudhya Capital | Mitsubishi Group | Leo Burnett | Thailand | Short or Long Form Video | Smarties Thailand | Silver |
| Galaxy Tab S9: Saving Tranh Hang Trong Art | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Finalist |
| Heineken Silver: Enjoy the Smoothness | Heineken | Heineken | Leo Burnett | Vietnam | Social Media Marketing | Personalization | Smarties Vietnam | Finalist (2) |
| Lucky Twist | Oreo | Mondelez International | Leo Burnett | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |
| Samsung Bespoke AI: One Touch To Green Life | Samsung | Samsung | Leo Burnett | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| Tiger: Your Year of Courage Uncaged | Tiger Beer | Heineken | Leo Burnett | Vietnam | Omnichannel Marketing | Smarties Vietnam | Finalist |
| Trident The Town | Trident | Mondelez International | Leo Burnett Tailor Made | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Lançamento Club Social Snack | Club Social | Mondelez International | Leo Burnett Tailor Made | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| BBB Tweet | Fiat | Stellantis | Leo Burnett Tailor Made | Brazil | Brand Experience | Social Media Marketing | Social Media Marketing | Smarties Brazil | Gold, Finalist (2) |
| Inspire Your World | Ithra | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Brand Experience | Social Media Marketing | Cross Digital Media Marketing | Smarties KSA | Silver, Bronze (2) |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing | Smarties KSA | Gold (2), Silver (2) |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties KSA | Gold |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties KSA | Silver |
| 'Dous, Don't Overthink' | Rockstar | PepsiCo | Leo Burnett | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties KSA | Gold (2) |
| The Protective Rhymes | Anghami | Anghami | Leo Burnett | United Arab Emirates | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Smarties MENA | Gold, Bronze, Finalist (2) |
| The Hidden Room Collection | Home Box | Landmark Group | Leo Burnett | United Arab Emirates | Social Impact Marketing | Diversity & Inclusion | Brand Purpose / Activism | Omnichannel Marketing | Short or Long Form Video | Smarties MENA | Gold, Silver, Bronze, Finalist (2) |
| ProtecTasbih | Saudia | Government of Saudi Arabia | Leo Burnett | United Arab Emirates | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology | Smarties MENA | Gold, Finalist (3) |
| The Homecoming | Home Centre | Landmark Group | Leo Burnett | United Arab Emirates | Best in Show | Brand Purpose / Activism | Social Impact Marketing | Diversity & Inclusion | Short or Long Form Video | Smarties MENA | Gold (3), Silver |
| The Protective Rhymes | Anghami | Anghami | Leo Burnett | United Arab Emirates | Short or Long Form Video | Smarties MENA | Finalist |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism | Smarties MENA | Gold (2), Silver |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties MENA | Gold |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties MENA | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing | Smarties Thailand | Best in Show, Gold (2), Silver (2), Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Omnichannel Marketing | Smarties Vietnam | Bronze |