MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2021

Leo Burnett


Overall Rank: 9
Points: 237.3
Awards Won: 22
Finalist(s) Achieved: 4

Best in Show(s) Won: 1
Gold(s) Won: 11
Silver(s) Won: 4
Bronze(s) Won: 6
Region: Global
Network: Publicis Groupe

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Interests Hack

Oreo

Mondelēz International

Leo Burnett

Indonesia

Best Data Driven Display Creative

Smarties APAC

Gold

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Leo Burnett

Indonesia

Brand Awareness / Experience

Smarties APAC

Finalist

Sleek Music In A Can

Heineken

Heineken

Leo Burnett

Vietnam

XR Technology – (AR/VR/MR)

Smarties APAC

Gold

Strada: The Legend Surpassed Itself

Fiat

Fiat Chrysler Automobiles

Leo Burnett Tailor Made

Brazil

Product / Service Launch

Smarties Brazil

Bronze

The Fabulous Stories of Fiat Argo

Fiat

Fiat Chrysler Automobiles

Leo Burnett Tailor Made

Brazil

Innovation

Smarties Brazil

Bronze

Safe Pay

Airtel Payments Bank

Bharti Airtel

Leo Burnett

India

Product / Service Launch

Smarties India

Gold

Interests Hack

Oreo

Mondelēz International

Leo Burnett

Indonesia

Best Data Driven Display Creative

Smarties Indonesia

Gold

The Great Cookies Takeover

Oreo

Mondelēz International

Leo Burnett

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Gold

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Leo Burnett

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Silver

What light is that?

McDonald's

McDonald's

Leo Burnett

Indonesia

Social Media Marketing

Smarties Indonesia

Bronze

Sleek Music In A Can

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio /

Smarties Vietnam

Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)

e-Direct, a new way to shop Laundry

Ariel / Tide

Procter & Gamble

Leo Burnett

Lebanon

Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation

Smarties MENA

Gold (3), Silver

The Battle Of Flavors

McDonald's

McDonald's

Leo Burnett

Saudi Arabia

Product / Services Launch, Gaming / Gamification & E-Sports

Smarties MENA

Silver, Bronze