MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks Global 2021

Leo Burnett

Overall rank

#9

Points

237.3

Awards won

22

Finalists

4

Region
Global
Network
Publicis Groupe
Best in Show 1
Gold 11
Silver 4
Bronze 6
Finalist 4

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Interests Hack Oreo Mondelēz International Leo Burnett Indonesia Best Data Driven Display Creative Smarties APAC Gold
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise McDonald's McDonald's Leo Burnett Indonesia Brand Awareness / Experience Smarties APAC Finalist
Sleek Music In A Can Heineken Heineken Leo Burnett Vietnam XR Technology – (AR/VR/MR) Smarties APAC Gold
Strada: The Legend Surpassed Itself Fiat Fiat Chrysler Automobiles Leo Burnett Tailor Made Brazil Product / Service Launch Smarties Brazil Bronze
The Fabulous Stories of Fiat Argo Fiat Fiat Chrysler Automobiles Leo Burnett Tailor Made Brazil Innovation Smarties Brazil Bronze
Safe Pay Airtel Payments Bank Bharti Airtel Leo Burnett India Product / Service Launch Smarties India Gold
Interests Hack Oreo Mondelēz International Leo Burnett Indonesia Best Data Driven Display Creative Smarties Indonesia Gold
The Great Cookies Takeover Oreo Mondelēz International Leo Burnett Indonesia Banners & Rich Media Advertising Smarties Indonesia Gold
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise McDonald's McDonald's Leo Burnett Indonesia Mobile Audio / Voice Smarties Indonesia Silver
What light is that? McDonald's McDonald's Leo Burnett Indonesia Social Media Marketing Smarties Indonesia Bronze
Sleek Music In A Can Heineken Heineken Leo Burnett Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
e-Direct, a new way to shop Laundry Ariel / Tide Procter & Gamble Leo Burnett Lebanon Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation Smarties MENA Gold (3), Silver
The Battle Of Flavors McDonald's McDonald's Leo Burnett Saudi Arabia Product / Services Launch, Gaming / Gamification & E-Sports Smarties MENA Silver, Bronze