Top Brands Global 2025
Lay's
Overall rank
#31
Points
148.4
Awards won
11
Finalists
10
Best in Show
0
Gold
2
Silver
5
Bronze
4
Finalist
10
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Personalization | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties APAC | Bronze, Finalist (2) |
| Lay's Smart Farm Campaign- Lay's | Lay's | PepsiCo | Spark Foundry | India | Small Budget, Big Impact | Brand Purpose / Activism | Smarties India | Bronze, Finalist |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties Vietnam | Finalist (2) |
| Lay's: A Soundmate Snack For Stardom | Lay's | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Finalist |
| Lay’s Only | Lay's | PepsiCo | Leo | Thailand | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Cross Digital Media Marketing | Smarties Thailand | Silver, Finalist (2) |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | OMD | Turkey | Connected TV | Smarties Turkey | Silver |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | TVekstra | Turkey | Connected TV | Smarties Turkey | Silver |
| Lays x Teads | Lay's | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Smarties Turkey | Finalist |
| Tem Lays, Tem jogo | Lay's | PepsiCo | Ampfy | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Finalist |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | OMD | Turkey | Connected TV | Connected TV | Smarties MEA | Gold, Silver |
| Lay’s Flavour Voting Campaign | Lay's | PepsiCo | TVekstra | Turkey | Connected TV | Connected TV | Smarties MEA | Gold, Silver |
| Game-on technology unlocks high-impact omnichannel | Lay's | PepsiCo | Vicinity Media | South Africa | Real Time Marketing | Smarties South Africa | Bronze |
| Lay's Truly Snackabled Ads | Lay's | PepsiCo | Zenith | Vietnam | Gaming, Gamification & E-Sports | Smarties X | Bronze |