Top Brands - Global 2024

Lay's

Overall Rank:	7
Points:	226.6
Awards Won:	21
Finalist(s) Achieved:	21

Best in Show(s) Won:	0
Gold(s) Won:	7
Silver(s) Won:	3
Bronze(s) Won:	11
Region:	Global

Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
LAY'S SMILE IS THE NEW YEAR FORTUNE	Lay's	PepsiCo	Zenith	Vietnam	Cross Digital Media Marketing \| Personalization \| AI-Powered Audience Engagement	Smarties APAC	Bronze, Finalist (2)
Every Movie is Crispy with Lay’s	Lay's	PepsiCo	OMD	Turkey	Omnichannel Marketing	Smarties Europe	Finalist
No Lay's No Game Ft Ms Dhoni	Lay's	PepsiCo	Spark Foundry	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
Lay’s Smiles Your way	Lay's	PepsiCo	Brilliant & Million	Thailand	Innovative Use of AI in Advertising	Smarties Thailand	Gold
LAY'S SMILE IS THE NEW YEAR FORTUNE	Lay's	PepsiCo	Zenith	Vietnam	Brand Experience \| AI-Powered Audience Engagement \| Social Media Marketing \| Personalization \| AI-Driven Creative Excellence	Smarties Vietnam	Silver, Bronze, Finalist (3)
LAY'S: THE IRRESTIBLE LAST PIECE	Lay's	PepsiCo	Zenith	Vietnam	Cross Digital Media Marketing \| Brand Experience	Smarties Vietnam	Bronze, Finalist
Every Movie is Crispy with Lay’s	Lay's	PepsiCo	OMD	Turkey	Omnichannel Marketing \| Brand Experience	Smarties Turkey	Silver, Bronze
Lay's - Comentarista Disfarçada	Lay's	PepsiCo	AlmapBBDO	Brazil	Big ideas Innovative use of AI in Advertising \| Diversity & Inclusion \| Big ideas Innovative use of AI in Advertising \| Brand Purpose/ Activism \| AI Driven Creative Excellence \| AI Driven Creative Excellence	Smarties Brazil	Gold, Bronze, Finalist (4)
The Lay's Heist	Lay's	PepsiCo	Science & Sunshine	Saudi Arabia	Brand Experience \| Brand Experience \| Co-branded Marketing \| Cross Digital Media Marketing \| Omnichannel Marketing \| Product and / or Service Launch	Smarties KSA	Gold (5)
Lay's x KFC... Worth The Wait	Lay's	PepsiCo	Science & Sunshine	United Arab Emirates	Product and / or Service Launch \| Omnichannel Marketing	Smarties MEA	Bronze, Finalist
Every Movie is Crispy with Lay’s	Lay's	PepsiCo	OMD	Turkey	Omnichannel Marketing \| Brand Experience	Smarties MEA	Bronze, Finalist
LAY'S SMILE IS THE NEW YEAR FORTUNE	Lay's	PepsiCo	Publicis Media	Vietnam	Cross Digital Media Marketing \| Personalization \| AI-Powered Audience Engagement	Smarties APAC	Bronze, Finalist (2)
LAY'S SMILE IS THE NEW YEAR FORTUNE	Lay's	PepsiCo	Publicis Media	Vietnam	Brand Experience \| AI-Powered Audience Engagement \| Social Media Marketing \| Personalization \| AI-Driven Creative Excellence	Smarties Vietnam	Silver, Bronze, Finalist (3)
LAY'S: THE IRRESTIBLE LAST PIECE	Lay's	PepsiCo	Publicis Media	Vietnam	Cross Digital Media Marketing \| Brand Experience	Smarties Vietnam	Bronze, Finalist
Lay's x KFC... Worth The Wait	Lay's	PepsiCo	OMD	United Arab Emirates	Product and / or Service Launch \| Omnichannel Marketing	Smarties MEA	Bronze, Finalist