Top Brands Global 2023
Lay's
Overall rank
#16
Points
164.0
Awards won
10
Finalists
13
Best in Show
0
Gold
2
Silver
3
Bronze
5
Finalist
13
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Smart Farm | Lay's | PepsiCo | Leo Burnett | India | Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing | Smarties India | Silver, Finalist (3) |
| The Biochar Project | Lay's | PepsiCo | Leo Burnett | India | Social Impact Marketing, Brand Purpose / Activism | Smarties India | Bronze, Finalist |
| Immersive Playable Ad | Lay's | PepsiCo | POKKT | Thailand | Gaming, Gamification & E-Sports, Product and / or Service Launch | Smarties Thailand | Finalist (2) |
| Omnichannel Marketing | Lay's | Pepsico | Zenith | Thailand | Brand Experience, Product and / or Service Launch | Smarties Thailand | Bronze, Finalist |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Publicis Media | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Sustainability, Brand Purpose / Activism | Smarties EMEA | Bronze, Finalist |
| From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability | Smarties Turkey | Gold, Silver, Bronze, Finalist |
| Lay's Rustic Farm Truck | Lay's | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China (Mainland) | Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | TikTok | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |