MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands APAC 2022

Lay's

Overall rank

#8

Points

140.3

Awards won

7

Finalists

2

Region
APAC
Best in Show 0
Gold 3
Silver 3
Bronze 1
Finalist 2

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Beat the global lays MAXX score. A deliciously fun game Lay's PepsiCo POKKT Thailand Gaming, Gamification & E-Sports Smarties APAC Finalist
Find Your Flavour Lay's PepsiCo Mindshare China Social / Influencer Commerce, Instant Impact Smarties APAC Gold, Silver
Beat the global lays MAXX score. A deliciously fun game Lay's PepsiCo Mindshare Thailand Gaming, Gamification & E-Sports Smarties APAC Finalist
Find Your Flavour Lay's PepsiCo Mindshare China Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content Smarties China Gold, Silver, Bronze
Find Your Flavour Lay's PepsiCo Mindshare China Social / Influencer Commerce, Instant Impact Smarties X Gold, Silver