Top Brands - APAC 2022
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Lay's
| Overall Rank: | 8 |
| Points: | 140.3 |
| Awards Won: | 7 |
| Finalist(s) Achieved: | 2 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 1 |
| Region: | APAC |
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Beat the global lays MAXX score. A deliciously fun game |
Lay's |
PepsiCo |
POKKT |
Thailand |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Social / Influencer Commerce, Instant Impact |
Smarties APAC |
Gold, Silver |
Beat the global lays MAXX score. A deliciously fun game |
Lay's |
PepsiCo |
Mindshare |
Thailand |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content |
Smarties China |
Gold, Silver, Bronze |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Social / Influencer Commerce, Instant Impact |
Smarties X |
Gold, Silver |