MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - APAC 2022

Lay's


Overall Rank: 8
Points: 140.3
Awards Won: 7
Finalist(s) Achieved: 2

Best in Show(s) Won: 0
Gold(s) Won: 3
Silver(s) Won: 3
Bronze(s) Won: 1
Region: APAC

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Beat the global lays MAXX score. A deliciously fun game

Lay's

PepsiCo

POKKT

Thailand

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties APAC

Gold, Silver

Beat the global lays MAXX score. A deliciously fun game

Lay's

PepsiCo

Mindshare

Thailand

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content

Smarties China

Gold, Silver, Bronze

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties X

Gold, Silver