Top Advertisers Global 2024
L'Oréal
Overall rank
#10
Points
289.0
Awards won
17
Finalists
20
Best in Show
0
Gold
2
Silver
7
Bronze
8
Finalist
20
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Lancôme's Unlocked GrabAds' O2O Power | Lancôme | L'Oréal | GrabAds | Thailand | Brand Experience | Smarties APAC | Finalist |
| Kiehl's Trash to Art- Connecting with Gen-Z | Kiehl's | L'Oréal | Publicis Media | Malaysia | Brand Purpose / Activism | Smarties APAC | Finalist |
| Garnier Serum Day & Night Experience 2-Player Game | Garnier | L'Oréal | AnyMind Group | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties X | Finalist |
| L'Oreal Content Pro: 51 Digital Akademi | L'Oréal | L'Oréal | 51 Digital | Turkey | Creator / Influencer / Celebrity Marketing | Small Budget, Big Impact | Social Media Marketing | Smarties Europe | Gold, Silver (2) |
| Fire TV Drives Brand Uplift for a L'Oréal Launch | L'Oréal | L'Oréal | Wavemaker | India | Connected TV | Smarties India | Bronze |
| Media Innovation with Serie Expert DCO Activation | L'Oréal | L'Oréal | Wavemaker | India | Programmatic | Smarties India | Finalist |
| L'Oréal Digital Beauty Academy | L'Oréal | L'Oréal | Wavemaker | Philippines | Diversity? & ?Inclusion | Smarties Philippines | Finalist |
| Sayang? No, #ImWorthIt | L'Oréal | L'Oréal | Wavemaker | Philippines | Diversity? & ?Inclusion | Smarties Philippines | Bronze |
| Garnier AI Synthetic Voice Addressable Campaign | Garnier | L'Oréal | Wavemaker | Thailand | Innovative Use of AI in Advertising | Smarties Thailand | Finalist |
| Lancôme's Unlocked GrabAds' O2O Power | Lancôme | L'Oréal | GrabAds | Thailand | Omnichannel Marketing | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Smarties Thailand | Silver, Finalist (3) |
| BRIGHT REVEAL: Data-Driven Skincare Success | L'Oréal | L'Oréal | Turkey | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Turkey | Silver, Finalist | |
| Decoding Beauty:Data-Driven Segmentation & Growth | L'Oréal | L'Oréal | Mimeda | Turkey | Data Insights / Contextual Marketing | Personalization | Smarties Turkey | Silver, Finalist |
| Garnier Daily UV: Real-Time Marketing in Sun Care | Garnier | L'Oréal | Turkey | Real Time Marketing | Smarties Turkey | Finalist | |
| L'Oréal Centralized Hair Salon CRM Project | L'Oréal | L'Oréal | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist | |
| L'Oreal Content Pro: 51 Digital Akademi | L'Oréal | L'Oréal | 51 Digital | Turkey | Small Budget, Big Impact | Smarties Turkey | Bronze |
| Maybelline Firework Mascara’s AI Powered Targeting | Maybelline | L'Oréal | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Bronze | |
| Maybelline Firework Mascara’s Innovative Use of AI | Maybelline | L'Oréal | Turkey | Innovative Use of AI in Advertising | Smarties Turkey | Finalist | |
| Maybelline Loft Virtual Beauty Store | Maybelline | L'Oréal | Turkey | WEB 3.0 Technologies Marketing | Smarties Turkey | Bronze | |
| MNY Firework Mascara 360 Cross Digital Launch | Maybelline | L'Oréal | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist | |
| Pixel Perfect: Maybelline Splashes Roblox | Maybelline | L'Oréal | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist | |
| Maybelline, única como você | Maybelline | L'Oréal | Mutato | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Decoding Beauty:Data-Driven Segmentation & Growth | L'Oréal | L'Oréal | Mimeda | Turkey | Data Insights / Contextual Marketing | Personalization | Instant Impact / Promotion | Smarties MEA | Silver, Bronze, Finalist |
| AI&Beauty: L'Oréal Türkiye's Media Transformation | L'Oréal | L'Oréal | Turkey | Innovative Use of AI in Advertising | Smarties MEA | Gold | |
| L'Oreal Content Pro: 51 Digital Akademi | L'Oréal | L'Oréal | 51 Digital | Turkey | Small Budget, Big Impact | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Silver, Finalist (2) |
| 3CE Influencers Check-in Smart Interactive Dividend Experience Store | 3CE | L'Oréal | Qisheng | China | CX Marketing | Smarties China | Bronze |
| Sayang? No, #ImWorthIt | L'Oréal | L'Oréal | Lit Lab Studios | Philippines | Diversity? & ?Inclusion | Smarties Philippines | Bronze |