Top Brands - Global 2023

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L'Oréal

Overall Rank:	7
Points:	241.1
Awards Won:	22
Finalist(s) Achieved:	8

Best in Show(s) Won:	0
Gold(s) Won:	6
Silver(s) Won:	9
Bronze(s) Won:	7
Region:	Global

Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Hyaluronic Acid (Ha) Revitalift Livestream Marathon	L'Oréal	L'Oréal	Starcom	Vietnam	Live (Streaming) E-commerce, Real Time Marketing	Smarties APAC	Silver, Finalist
Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division	L'Oréal	L'Oréal	Wavemaker	India	Customer Journey Marketing - Lead Generation / CRM	Smarties India	Silver
Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability	L'Oréal	L'Oréal	Wavemaker	Indonesia	Social Impact Marketing	Smarties Indonesia	Finalist
Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty	L'Oréal	L'Oréal	Wavemaker	Indonesia	Social Media Marketing	Smarties Indonesia	Finalist
Building The #1 Serum	L'Oréal	L'Oréal	Starcom	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Bronze
Skin Lab Show	L'Oréal	L'Oréal	Starcom	Vietnam	Creator / Influencer / Celebrity Marketing	Smarties Vietnam	Finalist
Chính N? 2.0	L'Oréal	L'Oréal	Starcom	Vietnam	Diversity & Inclusion	Smarties Vietnam	Bronze
Hyaluronic Acid (Ha) Revitalift Livestream Marathon	L'Oréal	L'Oréal	Starcom	Vietnam	Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing	Smarties Vietnam	Gold, Silver, Bronze
How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy	L'Oréal	L'Oréal	Wavemaker	Germany	Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing	Smarties Germany	Bronze (2)
Turkey's First Live Shopping Experience Focused on Live Music and Entertainment	L'Oréal	L'Oréal	OMD	Turkey	Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce	Smarties Turkey	Gold (3)
Harassment Advisory	L'Oréal	L'Oréal	WMcCann	Brazil	Diversity & Inclusion, Personalisation	Smarties X	Finalist (2)
Building The #1 Serum	L'Oréal	L'Oréal	Starcom	Vietnam	Live (Streaming) E-commerce	Smarties X	Silver
Save Your Skin	L'Oréal	L'Oréal		Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Integración de Plataformas & DOOH (Cross Platform & DOOH)	Smarties Hispanic LATAM	Silver, Bronze
Harassment Advisory	L'Oréal	L'Oréal	WMcCann	Brazil	Diversidade & Inclusão (Diversity & Inclusion)	Smarties Brazil	Gold
Hyaluronic Acid (Ha) Revitalift Livestream Marathon	L'Oréal	L'Oréal	TikTok	Vietnam	Live (Streaming) E-commerce, Real Time Marketing	Smarties APAC	Silver, Finalist
Hyaluronic Acid (Ha) Revitalift Livestream Marathon	L'Oréal	L'Oréal	TikTok	Vietnam	Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing	Smarties Vietnam	Gold, Silver, Bronze
How Men Increased L’Oréal’s Sales During A Crisis	L'Oréal	L'Oréal	UM	United Arab Emirates	Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing	Smarties MENA	Silver (2), Finalist