Top Advertisers Global 2023
L'Oréal
Overall rank
#7
Points
356.5
Awards won
29
Finalists
12
Best in Show
0
Gold
8
Silver
10
Bronze
11
Finalist
12
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Hyaluronic Acid (Ha) Revitalift Livestream Marathon | L'Oréal | L'Oréal | Starcom | Vietnam | Live (Streaming) E-commerce, Real Time Marketing | Smarties APAC | Silver, Finalist |
| EVERY FLAW IS A 10 | Maybelline | L'Oréal | XYZ SAIGON | Vietnam | Diversity & Inclusion | Smarties APAC | Bronze |
| Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division | L'Oréal | L'Oréal | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver |
| Garnier Men grew 43% above category growth using Amazon DSP | Garnier | L'Oréal | Amazon Ads | India | Programmatic | Smarties India | Bronze |
| Bright Complete Anti Acne - Drawat Masteclass | Garnier | L'Oréal | Wavemaker | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist |
| We Skincare About You: Bringing New York to Jakarta | Kiehl's | L'Oréal | Wavemaker | Indonesia | Brand Experience | Smarties Indonesia | Bronze |
| Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty | L'Oréal | L'Oréal | Wavemaker | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| Building The #1 Serum | L'Oréal | L'Oréal | Starcom | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Bronze |
| Skin Lab Show | L'Oréal | L'Oréal | Starcom | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist |
| Chính N? 2.0 | L'Oréal | L'Oréal | Starcom | Vietnam | Diversity & Inclusion | Smarties Vietnam | Bronze |
| Hyaluronic Acid (Ha) Revitalift Livestream Marathon | L'Oréal | L'Oréal | Starcom | Vietnam | Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing | Smarties Vietnam | Gold, Silver, Bronze |
| EVERY FLAW IS A 10 | Maybelline | L'Oréal | XYZ SAIGON | Vietnam | Diversity & Inclusion, Product and / or Service Launch | Smarties Vietnam | Gold, Bronze |
| Barbie Collection Influencer Campaign | NYX Professional Makeup | L'Oréal | Humanz | Turkey | Creator / Influencer / Celebrity Marketing | Smarties EMEA | Finalist |
| How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy | L'Oréal | L'Oréal | Wavemaker | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing | Smarties Germany | Bronze (2) |
| Barbie Collection Influencer Campaign | NYX Professional Makeup | L'Oréal | Humanz | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Silver |
| Turkey's First Live Shopping Experience Focused on Live Music and Entertainment | L'Oréal | L'Oréal | OMD | Turkey | Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce | Smarties Turkey | Gold (3) |
| Harassment Advisory | L'Oréal | L'Oréal | WMcCann | Brazil | Diversity & Inclusion, Personalisation | Smarties X | Finalist (2) |
| Building The #1 Serum | L'Oréal | L'Oréal | Starcom | Vietnam | Live (Streaming) E-commerce | Smarties X | Silver |
| EVERY FLAW IS A 10 | Maybelline | L'Oréal | XYZ SAIGON | Vietnam | Diversity & Inclusion | Smarties X | Gold |
| Save Your Skin | L'Oréal | L'Oréal | Argentina | Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Integración de Plataformas & DOOH (Cross Platform & DOOH) | Smarties Hispanic LATAM | Silver, Bronze | |
| Harassment Advisory | L'Oréal | L'Oréal | WMcCann | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Gold |
| Hyaluronic Acid (Ha) Revitalift Livestream Marathon | L'Oréal | L'Oréal | TikTok | Vietnam | Live (Streaming) E-commerce, Real Time Marketing | Smarties APAC | Silver, Finalist |
| Amplifying Product Unique Selling Point through Gamification | Garnier | L'Oréal | Wavemaker | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Hyaluronic Acid (Ha) Revitalift Livestream Marathon | L'Oréal | L'Oréal | TikTok | Vietnam | Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing | Smarties Vietnam | Gold, Silver, Bronze |
| How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |