MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

KitKat

Overall rank

#26

Points

156.6

Awards won

9

Finalists

6

Region
Global
Best in Show 0
Gold 2
Silver 4
Bronze 3
Finalist 6

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
“Kit to Kat” - Valentine’s Day KitKat Nestle Zenith India Brand Experience Smarties India Finalist
KitKat & Candy Crush team up for sweeter breaks! KitKat Nestle Zenith India Gaming, Gamification & E-Sports Smarties India Bronze
KitKat “Have a Break and Go for Love” campaign KitKat Nestle OpenMind Thailand Social Media Marketing Smarties Thailand Gold
Play. Break. Buy KitKat Nestle MEmob+ Germany Cross Digital Media Marketing | Data Insights / Contextual Marketing | New Retail & Innovative Tech Sales Marketing | Gaming, Gamification & E-Sports | Personalization Smarties DACH Silver (3), Bronze, Finalist
KitKat Skin KitKat Nestle Ogilvy Brazil Gaming, Gamification & E-Sports | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Personalization Smarties X Gold, Finalist (3)
KITKOT KitKat Nestle Ogilvy Brazil Social Media Marketing | Creator / Influencer / Celebrity Marketing | Brand Experience Smarties X Silver, Bronze, Finalist