Top Brands Global 2025
KFC
Overall rank
#4
Points
402.7
Awards won
28
Finalists
2
Best in Show
1
Gold
15
Silver
10
Bronze
2
Finalist
2
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| “Humans & AI Dance” on KFC Crazy Thursday | KFC | Yum! Brands | China | D.Emerging Tech Marketing | F.AI Marketing | Smarties China | Gold (2) | |
| KFC “e-Pickled Mustard Greens” | KFC | Yum! Brands | Dentsu Creative | China | E.Creative | Smarties China | Silver |
| KFC “Fried-Chicken Tycoon” | KFC | Yum! Brands | Dentsu Creative | China | B.Marketing Impact | E.Creative | Smarties China | Gold, Silver |
| KFC × Love and Deepspace: “Romantic Surrealism, Cross-Dimensional Joy” | KFC | Yum! Brands | Spark Foundry | China | B.Marketing Impact | C.Impact Media | Smarties China | Silver (2) |
| KFC × Love and Deepspace: “Romantic Surrealism, Cross-Dimensional Joy” | KFC | Yum! Brands | IS MEDIA | China | B.Marketing Impact | C.Impact Media | Smarties China | Silver (2) |
| KFC × P&G: “Wash Hands, Eat Chicken” | KFC | Yum! Brands | Dentsu Creative | China | A.Purpose Dirven marketing | Smarties China | Silver |
| KFC x Butterbear | KFC | Yum! Brands | Publicis | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| KFC’s Most Valuable Promotion for the Madly Worthy | KFC | Yum! Brands | Publicis | Thailand | Product and / or Service Launch | Instant Impact / Promotion | Smarties Thailand | Silver, Finalist |
| KFC - Anime Activates Instant Revenue | KFC | Yum! Brands | Mindshare | Germany | Instant Impact / Promotion | Smarties DACH | Silver |
| KFC A.I.nything for the Taste | KFC | Yum! Brands | Ogilvy | South Africa | Omnichannel Marketing | Short or Long Form Video | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Sub-Saharan Africa | Gold (4) |
| KFC Africa Project Build Unlock | KFC | Yum! Brands | KA Muses | South Africa | Small Budget, Big Impact | Smarties Sub-Saharan Africa | Bronze |
| KFC Block Booked | KFC | Yum! Brands | Ogilvy | South Africa | 0 | Instant Impact / Promotion | Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Sub-Saharan Africa | Best in Show, Gold (4) |
| KFC Bottomless Bucket South Africa | KFC | Yum! Brands | Ogilvy | South Africa | Instant Impact / Promotion | Smarties Sub-Saharan Africa | Bronze |
| KFC Sauce Code | KFC | Yum! Brands | Ogilvy | South Africa | Cross Digital Media Marketing | Smarties Sub-Saharan Africa | Gold |
| KFC's KAIIA: AI-Powered Gen Z Icon | KFC | Yum! Brands | WPP Media | South Africa | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Finalist |
| Ultimate Taste Test #MakeItKFC | KFC | Yum! Brands | Ogilvy | South Africa | Brand Experience | Smarties Sub-Saharan Africa | Gold |
| Your Ma Se KFC | KFC | Yum! Brands | Ogilvy | South Africa | Small Budget, Big Impact | Smarties Sub-Saharan Africa | Gold |
| KFC Braam Play | KFC | Yum! Brands | Mindshare | South Africa | Product and / or Service Launch | Smarties South Africa | Silver |