Top Brands - Global 2024
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KFC
| Overall Rank: | 9 |
| Points: | 213.7 |
| Awards Won: | 16 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 7 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Low Cost, High Return Reactivation with KFC40 |
KFC |
Yum! Brands |
PivotRoots |
India |
Instant Impact / Promotion |
Smarties India |
Finalist |
KFC The Box x PUB G: Redefining Meal Experiences |
KFC |
Yum! Brands |
POKKT |
Thailand |
Gaming, Gamification & E-Sports | Product and / or Service Launch |
Smarties Thailand |
Silver, Finalist |
KFC The Social Petition |
KFC |
Yum! Brands |
Brilliant & Million |
Thailand |
Instant Impact / Promotion |
Smarties Thailand |
Gold |
Up with KFC Crazy Thursdays! |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Brand Experience | Cross Platform - All media | Instant Impact |
Smarties China |
Gold (2), Silver |
The Restaurant of Silence |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Brand Purpose/Activism |
Smarties China |
Bronze |
Launching KFC Pictures! |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Creator/ Influencer Marketing | Social Impact Marketing |
Smarties China |
Gold, Bronze |
KFC Chicken for Breakfast |
KFC |
Yum! Brands |
Mindshare |
South Africa |
E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch |
Smarties South Africa |
Gold, Silver, Bronze |
KFC HACK THE STREETS WITH VICINITY’S INTERACTIVE MAP (BURGER FINDER EDITION) |
KFC |
Yum! Brands |
Vicinity Media |
South Africa |
Experience Technology : Contextual Targeting | Experience Technology : Real Time Marketing |
Smarties South Africa |
Bronze (2) |
KFC Kentucky Town Pretoria |
KFC |
Yum! Brands |
Mindshare |
South Africa |
Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact |
Smarties South Africa |
Silver, Finalist |
KFC Uncle Waffles Burger |
KFC |
Yum! Brands |
Hearts & Science |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Contextual Targeting | Marketing Impact : Data Insights Marketing |
Smarties South Africa |
Bronze (2), Finalist |