Top Brands Global 2023
KFC
Overall rank
#23
Points
130.2
Awards won
26
Finalists
3
Best in Show
0
Gold
12
Silver
5
Bronze
9
Finalist
3
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign | KFC | Yum! Brands | Wavemaker | Philippines | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Philippines | Gold, Finalist |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder | South Africa | Experimental / Innovation Technology | Smarties EMEA | Bronze |
| CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Wavemaker | Germany | Personalisation | Smarties Germany | Bronze |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
| Colonel KI’s Collector Cards | KFC | Yum! Brands | Mindshare | China (Mainland) | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze (2) |
| New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China (Mainland) | Consumer Experience, 'Metaverse Technology landing | Smarties China | Gold, Silver |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China (Mainland) | Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold (2) |
| Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign | KFC | Yum! Brands | Digital Turbine | Philippines | Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports | Smarties Philippines | Gold, Finalist |
| CTV meets DCO: Bringing Personalisation to the big Screen | KFC | Yum! Brands | Butter | Germany | Personalisation | Smarties Germany | Bronze |
| 50 Years of Finger Licken' Good | KFC | Yum! Brands | Bonfire Media | South Africa | Social Media Marketing | Smarties South Africa | Gold |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
| Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
| 50 Years of Finger Licken' Good | KFC | Yum! Brands | Entravision 365 Digital | South Africa | Social Media Marketing | Smarties South Africa | Gold |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |