Top Brands China 2023
KFC
Overall rank
#3
Points
85.7
Awards won
13
Finalists
0
Best in Show
0
Gold
6
Silver
3
Bronze
4
Finalist
0
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China (Mainland) | Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? | Smarties China | Gold, Silver, Bronze |
| Colonel KI’s Collector Cards | KFC | Yum! Brands | Mindshare | China (Mainland) | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Silver, Bronze (2) |
| New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China (Mainland) | Consumer Experience, 'Metaverse Technology landing | Smarties China | Gold, Silver |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China (Mainland) | Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold (2) |