Top Brands - China 2023
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KFC
| Overall Rank: | 3 |
| Points: | 85.7 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 4 |
| Region: | China |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
400000 Influencers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Best Social Communication(UGC/IKGC), 'Customer Relationship Building and Management, 'Social Media |
Smarties China |
Gold (2), Bronze |
Cat Streamers |
KFC |
Yum! Brands |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, 'O2O/New Retail / Innovative Sales Channels, 'Best Social Communication ?UGC/IKGC? |
Smarties China |
Gold, Silver, Bronze |
Colonel KI’s Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China (Mainland) |
Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze (2) |
New Dimension Universe Fried Chicken Store |
KFC |
Yum! Brands |
Tencent |
China (Mainland) |
Consumer Experience, 'Metaverse Technology landing |
Smarties China |
Gold, Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China (Mainland) |
Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Gold (2) |