Top Brands Global 2022
KFC
Overall rank
#3
Points
252.9
Awards won
28
Finalists
3
Best in Show
0
Gold
10
Silver
8
Bronze
10
Finalist
3
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 50 Years of Finger Licken' Good | KFC | Yum! Brands | Bonfire Media | South Africa | Social Media Marketing | Smarties South Africa | Gold |
| 7-minutes Express Pick-up | KFC | Yum! Brands | mediasmart | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Bronze |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |
| 7-minutes Express Pick-up | KFC | Yum! Brands | Blink Digital | India | Geo Targeting, O2O / New Retail / Innovation Sales Channels | Smarties APAC | Finalist (2) |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
| 7-minutes Express Pick-up | KFC | Yum! Brands | Blink Digital | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Bronze |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
| 400000 Influencers | KFC | Yum! Brands | Dentsu Creative | China | Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） | Smarties China | Gold (2), Bronze |
| Cat Streamers | KFC | Yum! Brands | Dentsu Creative | China | Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels | Smarties China | Gold, Bronze (2) |
| New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China | Consumer Experience, Metaverse Technology landing | Smarties China | Gold, Bronze |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Cross Platform - All Media, Customer Life-Cycle Marketing | Smarties X | Silver (2) |
| Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
| 50 Years of Finger Licken' Good | KFC | Yum! Brands | Entravision 365 Digital | South Africa | Social Media Marketing | Smarties South Africa | Gold |
| Micro Soccer: Unlocking The Power of Connected Brands | KFC | Yum! Brands | Yonder Media | South Africa | XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience | Smarties South Africa | Gold, Silver, Bronze |