Top Brands - China 2022
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KFC
| Overall Rank: | 1 |
| Points: | 167.9 |
| Awards Won: | 18 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 6 |
| Bronze(s) Won: | 6 |
| Region: | China |
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Colonel KI's Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels |
Smarties APAC |
Silver (3) |
Colonel KI's Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China |
Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Gold, Bronze (2) |
400000 Influencers |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Customer Relationship Building and Management, Social Media, Best Social Communication（UGC/IKGC） |
Smarties China |
Gold (2), Bronze |
Cat Streamers |
KFC |
Yum! Brands |
Dentsu Creative |
China |
Lead Generation/ Direct Response / Conversion / Promotion, Best Social Communication（UGC/IKGC）, O2O/New Retail / Innovative Sales Channels |
Smarties China |
Gold, Bronze (2) |
New Dimension Universe Fried Chicken Store |
KFC |
Yum! Brands |
Tencent |
China |
Consumer Experience, Metaverse Technology landing |
Smarties China |
Gold, Bronze |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) |
Smarties China |
Gold, Silver |
Colonel KI's Collector Cards |
KFC |
Yum! Brands |
Mindshare |
China |
Cross Platform - All Media, Customer Life-Cycle Marketing |
Smarties X |
Silver (2) |