Top Brands Global 2021
KFC
Overall rank
#5
Points
171.2
Awards won
16
Finalists
6
Best in Show
0
Gold
8
Silver
5
Bronze
3
Finalist
6
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Innovation | Smarties X | Bronze |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Gold |
| Delivering Happiness | KFC | Yum! Brands | UM | Malaysia | Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist |
| Delivering Happiness | KFC | Yum! Brands | MAAS | Malaysia | Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist |
| KFC X Forbidden City: Thousands of lights will shine in the New Year | KFC | Yum! Brands | Isobar | China | Cross Media / Cross Mobile Integration | Smarties China | Bronze |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications | Smarties China | Gold (3), Silver (2), Bronze |
| "Convince the Colonel" mCommerce launch | KFC | Yum! Brands | Yonder | South Africa | Innovation, Social Commerce, Innovation, mCommerce | Smarties South Africa | Gold, Silver, Finalist (2) |
| Virtual Buckets "gold hunt" | KFC | Yum! Brands | Yonder | South Africa | Promotion, Mobile Gaming Gamification & E-Sports | Smarties South Africa | Gold (2), Silver |
| Vernac Test | KFC | Yum! Brands | Yonder | South Africa | Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing | Smarties South Africa | Gold, Silver, Finalist (2) |