MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands EMEA 2021

KFC

Overall rank

#11

Points

80.2

Awards won

7

Finalists

4

Region
EMEA
Best in Show 0
Gold 4
Silver 3
Bronze 0
Finalist 4

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
"Convince the Colonel" mCommerce launch KFC Yum! Brands Yonder South Africa Innovation, Social Commerce, Innovation, mCommerce Smarties South Africa Gold, Silver, Finalist (2)
Virtual Buckets "gold hunt" KFC Yum! Brands Yonder South Africa Promotion, Mobile Gaming Gamification & E-Sports Smarties South Africa Gold (2), Silver
Vernac Test KFC Yum! Brands Yonder South Africa Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing Smarties South Africa Gold, Silver, Finalist (2)