MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - China 2021

KFC


Overall Rank: 4
Points: 86.7
Awards Won: 9
Finalist(s) Achieved: 0

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 2
Bronze(s) Won: 3
Region: China

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Innovation

Smarties X

Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Gold

KFC X Forbidden City: Thousands of lights will shine in the New Year

KFC

Yum! Brands

Isobar

China

Cross Media / Cross Mobile Integration

Smarties China

Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications

Smarties China

Gold (3), Silver (2), Bronze