Top Brands - China 2021
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KFC
| Overall Rank: | 4 |
| Points: | 86.7 |
| Awards Won: | 9 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 4 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 3 |
| Region: | China |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Innovation |
Smarties X |
Bronze |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Gold |
KFC X Forbidden City: Thousands of lights will shine in the New Year |
KFC |
Yum! Brands |
Isobar |
China |
Cross Media / Cross Mobile Integration |
Smarties China |
Bronze |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications |
Smarties China |
Gold (3), Silver (2), Bronze |