Top Brands - Africa 2021
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KFC
| Overall Rank: | 1 |
| Points: | 80.2 |
| Awards Won: | 7 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 4 |
| Silver(s) Won: | 3 |
| Bronze(s) Won: | 0 |
| Region: | Africa |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
"Convince the Colonel" mCommerce launch |
KFC |
Yum! Brands |
Yonder |
South Africa |
Innovation, Social Commerce, Innovation, mCommerce |
Smarties South Africa |
Gold, Silver, Finalist (2) |
Virtual Buckets "gold hunt" |
KFC |
Yum! Brands |
Yonder |
South Africa |
Promotion, Mobile Gaming Gamification & E-Sports |
Smarties South Africa |
Gold (2), Silver |
Vernac Test |
KFC |
Yum! Brands |
Yonder |
South Africa |
Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing |
Smarties South Africa |
Gold, Silver, Finalist (2) |