Top Advertisers Global 2022
Johnson & Johnson
Overall rank
#10
Points
249.4
Awards won
23
Finalists
21
Best in Show
3
Gold
4
Silver
14
Bronze
2
Finalist
21
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | Spark | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
| BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | louder | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties EMEA | Silver (3) |
| BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | louder | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties Turkey | Silver (2), Finalist |
| #DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | J3 | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
| A Special Mother's Day Campaign | Johnson's Baby | Johnson & Johnson | Suno United Creators | Brazil | Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist |
| Comfortable with Vos | Carefree | Johnson & Johnson | Lanzallamas | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | Lanzallamas | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |
| Comfortable with Vos | Carefree | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |
| BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | The Zero Point Project | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties EMEA | Silver (3) |
| BEEING HOPE | Le Petit Marseillais | Johnson & Johnson | The Zero Point Project | Turkey | Sustainability (Brand & Product & Initiative), Metaverse, Brand Purpose/Activism | Smarties Turkey | Silver (2), Finalist |
| #BeTheChangeForTB | Johnson & Johnson | Johnson & Johnson | Schbang Digital Solutions | India | Social Impact Marketing | Smarties India | Bronze |
| Guarding with AI for Every "Mellin" Moment | Mellin | Johnson & Johnson | MI | China | The Internet of Innovation / Intelligent Device, Voice recognition / Audio assistant, Other Artificial Intelligence Technology | Smarties China | Gold, Silver, Bronze |
| #DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | Wunderman Thompson | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
| Care Friday | Johnson & Johnson | Johnson & Johnson | Global Shopper | Brazil | E-commerce / Retail Media, Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist (2) |
| Alexa Let's Take Care | Johnson & Johnson | Johnson & Johnson | Global Shopper | Brazil | Ãudio / Voz / Som (Audio / Voice / Sonic Branding) , Experiência de Marca (Brand /Experience) , Inovação (Experimental / Innovation Technology) | Smarties Brazil | Finalist (3) |
| A Special Mother's Day Campaign | Johnson's Baby | Johnson & Johnson | TikTok | Brazil | Experiência de Marca (Brand /Experience) | Smarties Brazil | Finalist |
| Comfortable with Vos | Carefree | Johnson & Johnson | J3 | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | J3 | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |