Top Holding Companies - Global 2021
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Interpublic Group
| Overall Rank: | 3 |
| Points: | 833.1 |
| Awards Won: | 55 |
| Finalist(s) Achieved: | 55 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 17 |
| Silver(s) Won: | 21 |
| Bronze(s) Won: | 17 |
| Region: | Global |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Stay At Home |
Lipton |
Unilever |
Magna |
Egypt |
Contextual / Native Advertising |
Smarties X |
Finalist |
More More - Rexona |
Rexona |
Unilever |
Magna |
Egypt |
Cross Channel Integration |
Smarties X |
Finalist |
r/bank |
Ally |
Ally |
R/GA |
USA |
Product / Service Launch |
Smarties X |
Gold |
Game Over for Headaches |
Excedrin |
GlaxoSmithKline |
Weber Shandwick |
USA |
Data/Insights, Gaming / Gamification & E-Sports |
Smarties X |
Gold, Silver |
#danceAwesome |
Samsung Galaxy |
Samsung |
R/GA |
USA |
User Generated / Influencer Marketing |
Smarties X |
Gold |
Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials |
Bank of Montreal |
Bank of Montreal |
UM |
Canada |
Cross Mobile Integration, Product /Service Launch |
Smarties North America |
Silver, Bronze |
Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials |
Bank of Montreal |
Bank of Montreal |
Reprise |
Canada |
Cross Mobile Integration, Product /Service Launch |
Smarties North America |
Silver, Bronze |
Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials |
Bank of Montreal |
Bank of Montreal |
FCB |
Canada |
Cross Mobile Integration, Product /Service Launch |
Smarties North America |
Silver, Bronze |
The First Arthritis-Friendly Website |
Voltaren |
GlaxoSmithKline |
Weber Shandwick |
USA |
Innovation |
Smarties North America |
Gold |
Din Bhaari, Life Jaari |
Sprite |
The Coca-Cola Company |
Interactive Avenues |
India |
Most Engaging Mobile Creative |
Smarties APAC |
Finalist |
Blink For Your Reward |
DTAC |
DTAC |
UM |
India |
Best Brand Experience in Mobile Rich Media, Innovation |
Smarties APAC |
Bronze, Finalist |
Delivering Happiness |
KFC |
Yum! Brands |
UM |
Malaysia |
Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Finalist |
Tryvertising APAC |
LEGO |
KIRKBI |
Initiative |
Singapore |
Best Brand Experience in Mobile Rich Media, Cross Channel Integration, Gaming / Gamification & E-Sports |
Smarties APAC |
Finalist (3) |
My countryside |
Asociación de Cooperativas Argentinas |
Asociación de Cooperativas Argentinas |
R/GA |
Argentina |
Innovation, Product / Service Launch |
Smarties Hispanic LATAM |
Silver, Finalist |
Confidence is Beauty |
Carefree |
Johnson & Johnson |
J3 |
Argentina |
Brand Experience |
Smarties Hispanic LATAM |
Finalist |
Confidence is Beauty |
Carefree |
Johnson & Johnson |
R/GA |
Argentina |
Brand Experience |
Smarties Hispanic LATAM |
Finalist |
Online Moods |
Chevrolet |
General Motors |
Commonwealth//McCann |
Argentina |
Brand Experience |
Smarties Hispanic LATAM |
Finalist |
Tracker Launching |
Chevrolet |
General Motors |
Commonwealth//McCann |
Argentina |
Lead Generation |
Smarties Hispanic LATAM |
Finalist |
Onix – Toto Ferro |
Chevrolet |
General Motors |
Commonwealth//McCann |
Argentina |
Product / Service Launch |
Smarties Hispanic LATAM |
Bronze |
Bolder than ever |
Neutrogena |
Johnson & Johnson |
J3 |
Argentina |
Data/Insights |
Smarties Hispanic LATAM |
Finalist |
Bolder than ever |
Neutrogena |
Johnson & Johnson |
R/GA |
Argentina |
Data/Insights |
Smarties Hispanic LATAM |
Finalist |
Value your talent |
Banco do Brasil |
Banco do Brasil |
WMcCann |
Brazil |
Social Media Marketing, Brand Experience |
Smarties Brazil |
Silver, Finalist |
Tracker: No More Regrets |
Chevrolet |
General Motors |
WMcCann |
Brazil |
Product / Service Launch |
Smarties Brazil |
Bronze |
Blood Drive-Thru |
Chevrolet |
General Motors |
WMcCann |
Brazil |
Social Impact / Not-For-Profit, Location Targeting |
Smarties Brazil |
Bronze, Finalist |
Onix Music Trip. An engaging and interactive journey with youth through music |
Chevrolet |
General Motors |
WMcCann |
Brazil |
Brand Experience, Social Media Marketing |
Smarties Brazil |
Finalist (2) |
Live: the Chevrolet fair |
Chevrolet |
General Motors |
WMcCann |
Brazil |
Lead Generation, Cross Channel Integration |
Smarties Brazil |
Silver, Finalist |
Release Elseve: The family we always dreamed of |
L'Oréal |
L'Oréal |
WMcCann |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
SUN FRESH AND DUDA BEAT: If you are hot I am boiling! |
Neutrogena |
Johnson & Johnson |
R/GA |
Brazil |
Video Advertising, Location Targeting, Digital Out-of-Home (DOOH) |
Smarties Brazil |
Bronze (3) |
Exchange of Channels |
Rexona |
Unilever |
Initiative |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Without Remorse |
Amazon Prime Video |
Amazon |
Initiative |
Norway |
Video Advertising, Innovation |
Smarties EMEA |
Finalist (2) |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
UM |
Turkey |
Data/Insights |
Smarties EMEA |
Finalist |
Din Bhaari, Life Jaari |
Sprite |
The Coca-Cola Company |
Interactive Avenues |
India |
Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative |
Smarties India |
Finalist (3) |
Bandish Bandits Gets Fans Singing to Their Tune |
Amazon Prime Video |
Amazon |
Interactive Avenues |
India |
Best Brand Experience in Mobile Rich Media, Mobile Audio / Voice, Most Engaging Mobile Creative, Innovation |
Smarties India |
Gold (2), Silver, Finalist |
Fan app – More than just a game. |
Rajasthan Royals |
Royals Multisport |
Interactive Avenues |
India |
Product / Service Launch |
Smarties India |
Finalist |
Keep the mouth band |
HDFC Bank |
HDFC Bank |
Kinnect |
India |
XR Technology – (AR/VR/MR), Best Use of User Generated Content for Advertising |
Smarties India |
Gold, Silver |
Play in loop |
Too Yumm |
RP-Sanjiv Goenka Group |
Kinnect |
India |
XR Technology – (AR/VR/MR), Best Use of User Generated Content for Advertising |
Smarties India |
Bronze, Finalist |
Subscriber Hijack |
Disney+ Hotstar |
The Walt Disney Company |
Kinnect |
India |
Contextual / Native Advertising |
Smarties India |
Bronze |
Launch of Puncture Safe Tyres |
CEAT |
RPG Group |
Kinnect |
India |
Product / Service Launch |
Smarties India |
Gold |
Monsoon Safety Campaign |
CEAT |
RPG Group |
Kinnect |
India |
Lead Generation |
Smarties India |
Silver |
New Year Snapchat Filter |
Coca-Cola |
The Coca-Cola Company |
Interactive Avenues |
India |
XR Technology – (AR/VR/MR) |
Smarties India |
Finalist |
Rise of the Royal Admin |
Rajasthan Royals |
Royals Multisport |
Interactive Avenues |
India |
Social Media Marketing |
Smarties India |
Gold |
Speaking will do all |
Google Assistant |
Alphabet |
Lowe Lintas |
India |
Brand Awareness / Experience |
Smarties India |
Gold |
Go India Game |
Google Pay |
Alphabet |
Lowe Lintas |
India |
Consumer Promotions |
Smarties India |
Gold |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign |
Royco |
Unilever |
Reprise |
Indonesia |
Lead Generation, Most Engaging Mobile Creative |
Smarties Indonesia |
Finalist (2) |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
UM |
Turkey |
Data/Insights |
Smarties Turkey |
Finalist |
Composer in the clouds |
Tencent |
Tencent |
McCann |
China |
Social Impact / Not For Profit |
Smarties China |
Silver |
Sensing a good move |
Fitbit Sense |
Alphabet |
UM |
United Arab Emirates |
Product / Services Launch |
Smarties MENA |
Finalist |
Coke Egypt - Dasani Equity // MENA // AdColony |
Dasani |
The Coca-Cola Company |
UM |
Egypt |
Video Advertising, Innovation |
Smarties MENA |
Finalist (2) |
Press Play // MENA // AdColony |
Maybelline |
L'Oréal |
UM |
Egypt |
Innovation |
Smarties MENA |
Finalist |
Drive-thru Come-back |
McDonald's |
McDonald's |
UM |
Saudi Arabia |
Location Based Services or Targeting |
Smarties MENA |
Silver |
The year banking changed forever in KSA |
STC Pay |
Saudi Telecom Company |
UM |
Saudi Arabia |
Lead Generation / Direct Response / Conversions, mCommerce, Data/Insights |
Smarties MENA |
Silver (2), Finalist |
InMobi Proves the Value of Mobile Branding for Unilever’s Knorr |
Knorr |
Unilever |
Magna |
United Arab Emirates |
Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights |
Smarties MENA |
Silver, Bronze, Finalist (3) |
Bank AlJazira Mega Promotion Campaign Reaches Over 700,000 Unique Users in March 2021 |
Bank AlJazira |
Bank AlJazira |
Initiative |
Saudi Arabia |
mCommerce |
Smarties MENA |
Finalist |
InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever |
Lux |
Unilever |
Magna |
United Arab Emirates |
Data/Insights, eCommerce (pivoting during the pandemic) |
Smarties MENA |
Finalist (2) |
Travel From Home - Using AR to design a Virtual Vacation Experience |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Customer Experience, Gaming / Gamification & E-Sports |
Smarties MENA |
Gold, Silver |
#SmallBusinessesMatter - Using Social to Keep SMEs Open |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Social Media Marketing, Social Impact / Not-For-Profit, Video Advertising |
Smarties MENA |
Silver, Bronze, Finalist |
"The Futurines" Seeing the Future with 3D Printing |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Brand Experience, Social Media Marketing |
Smarties MENA |
Silver, Finalist |
EMO-BOT- Emotional Robot |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Contextual / Native Advertising, Lead Generation / Direct Response / Conversions, Data/Insights, Machine Learning and AI, Location Based Services or Targeting |
Smarties MENA |
Gold (3), Bronze, Finalist |
InMobi Boosts Awareness of All-New Kia Seltos in Saudi Arabia |
Kia |
Kia Motors |
Initiative |
Saudi Arabia |
Brand Experience |
Smarties MENA |
Finalist |
InMobi Boosts Awareness of the Fab Signature Travel Card |
First Abu Dhabi Bank |
Abu Dhabi Investment Council |
UM |
United Arab Emirates |
Brand Experience, Video Advertising |
Smarties MENA |
Finalist (2) |
InMobi Boosts Awareness of the Fab Signature Travel Card |
First Abu Dhabi Bank |
Abu Dhabi Investment Council |
MullenLowe Profero |
United Arab Emirates |
Brand Experience, Video Advertising |
Smarties MENA |
Finalist (2) |
Cool |
Dettol |
Reckitt |
UM |
United Arab Emirates |
User Generated / Influencer Marketing |
Smarties MENA |
Bronze |
Back to School |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Audio / Sonic Branding, Social Responsibility, User Generated / Influencer Marketing |
Smarties MENA |
Gold (2), Silver |
Hajj |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Programmatic, Social Responsibility |
Smarties MENA |
Bronze, Finalist |
IPL Sports Sync AI Activation |
Kitco |
Mezzan Holding |
Magna |
United Arab Emirates |
Innovation, Machine Learning and AI |
Smarties MENA |
Silver (2) |