Top Holding Companies Global 2020
Interpublic Group
Overall rank
#3
Points
841.3
Awards won
57
Finalists
39
Best in Show
0
Gold
23
Silver
16
Bronze
18
Finalist
39
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #IAmAlsoIndianPolice | Mumbai Police / Punjab Police | Mumbai Police / Punjab Police | Lintas | India | Social Impact / Not for Profit | Smarties APAC | Gold |
| A car that sells itself | Tata Altroz | Tata Group | Lintas | India | Mobile Audio / Voice | Smarties APAC | Bronze |
| CallMe VDO First Voice Detection Banner | DTAC | DTAC | UM | Thailand | Mobile Audio / Voice, Most Engaging Mobile Creative | Smarties APAC | Gold (2) |
| Japan 2019 Rugby World Cup | Mastercard | Mastercard | Octagon | Japan | Innovation | Smarties APAC | Gold |
| Redefining concert experiences with Spotify on Stage | Spotify | Spotify | UM | Indonesia | Mobile Social, Most Engaging Mobile Creative | Smarties APAC | Silver (2) |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | McCann | Turkey | Brand Awareness | Smarties EMEA | Bronze |
| Festive Campaign | MultiChoice | Naspers | Reprise Digital | South Africa | Lead Generation / Direct Response / Conversions, Mobile Social | Smarties EMEA | Bronze, Finalist |
| Festive Campaign | MultiChoice | Naspers | UM | South Africa | Lead Generation / Direct Response / Conversions, Mobile Social | Smarties EMEA | Bronze, Finalist |
| Purpose | Lifebuoy | Unilever | Magna | Egypt | Social Responsibility | Smarties EMEA | Silver |
| Unicornetto // My Fairy Tale | Cornetto | Unilever | Golin | Turkey | Gender Equality in Advertising, Product / Services Launch | Smarties EMEA | Silver, Finalist |
| #IAmAlsoIndianPolice | Mumbai Police / Punjab Police | Mumbai Police / Punjab Police | Lintas | India | Social Impact / Not For Profit | Smarties India | Gold |
| A car that sells itself | Tata Altroz | Tata Group | Lintas | India | Mobile Audio / Voice | Smarties India | Finalist |
| Assistant - Knowledge has no language | Google Assistant | Alphabet | Lintas | India | Lead Generation / Direct Response / Conversions, Product / Services Launch | Smarties India | Silver (2) |
| Experience ‘Hello MG’! | MG Motor | MG Motor | Interactive Avenues | India | Innovation & Creativity | Smarties India | Finalist |
| Home career | Active Wheel | Unilever | Lintas | India | Social Impact / Not For Profit, Purposeful Marketing | Smarties India | Gold, Finalist |
| India Podcast Mobile Campaign | Spotify | Spotify | Interactive Avenues | India | Product / Services Launch | Smarties India | Bronze |
| Unlocking the money flow in the lockdown in a humane way | Axis Bank | Axis Bank | Lintas | India | Purposeful Marketing | Smarties India | Gold |
| Let's move Indonesia | Anlene | Fonterra Co-operative Group | FCB | Indonesia | Lead Generation / Direct Response / Conversions, Mobile Social, Purposeful Marketing | Smarties Indonesia | Bronze, Finalist (2) |
| Redefining concert experiences with Spotify on Stage | Spotify | Spotify | UM | Indonesia | Mobile Social, Most Engaging Mobile Creative | Smarties Indonesia | Gold, Silver |
| Aurora | OMO | Unilever | Magna | MENA | Brand Awareness, Social Responsibility | Smarties MENA | Finalist (2) |
| Chill | Axe | Unilever | Magna | MENA | Data/Insights, Innovation, Brand Awareness | Smarties MENA | Gold, Bronze, Finalist |
| CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic | RAKBANK | RAKBANK | UM | MENA | Customer Experience, Product / Services Launch, Location Based Services or Targeting, Data/Insights | Smarties MENA | Gold, Bronze, Finalist (2) |
| Dettol Shower Gel | Dettol | Reckitt Benckiser | UM | MENA | Product / Services Launch, Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Video | Smarties MENA | Bronze, Finalist (3) |
| Device ID | Lux | Unilever | Magna | MENA | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights | Smarties MENA | Silver, Bronze, Finalist |
| Dove Amazon | Dove | Unilever | Magna | MENA | Machine Learning and AI, Lead Generation / Direct Response / Conversions, Data/Insights | Smarties MENA | Gold, Finalist (2) |
| Dubai Properties La Vie | Dubai Properties | Dubai Holding | Magna | MENA | Brand Awareness, Lead Generation / Direct Response / Conversions, Products / Services Launch | Smarties MENA | Gold, Finalist (2) |
| Etisalat Moonwalk | Etisalat | Etisalat | Initiative | MENA | Mobile App, Brand Awareness, Innovation | Smarties MENA | Silver, Finalist (2) |
| Etisalat Sonic | Etisalat | Etisalat | Initiative | MENA | Mobile Audio / Voice, Technology Innovation, Customer Experience, Mobile Video | Smarties MENA | Gold (2), Bronze, Finalist |
| Hajj Pack | Lifebuoy | Unilever | Magna | MENA | Location Based Services or Targeting, Data/Insights, Brand Awareness | Smarties MENA | Gold, Silver, Finalist |
| Launch Campaign | Sunlight | Unilever | Magna | MENA | Innovation | Smarties MENA | Finalist |
| Lipton Stay At Home | Lipton | Unilever | Magna | MENA | Innovation | Smarties MENA | Silver |
| Move More Stay Home | Rexona | Unilever | Magna | MENA | Social Responsibility | Smarties MENA | Silver |
| Prediction Meets Tradition- Striking Gold with Machine Learning | RAKBANK | RAKBANK | UM | MENA | Machina Learning and AI, Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Data/Insights | Smarties MENA | Silver, Bronze, Finalist (2) |
| Purpose | Lifebuoy | Unilever | Magna | MENA | Social Responsibility, Location Based Services or Targeting, Inovation | Smarties MENA | Bronze (2), Finalist |
| Rani | Rani | Aujan Group Holding | UM | MENA | Brand Awareness, Product / Services Launch, Mobile Gaming Gamification & E-Sports, Mobile Video | Smarties MENA | Finalist (4) |
| Stay at Home Campaign | STC Pay | Saudi Telecom Company | UM | MENA | Lead Generation / Direct Response / Conversions, mCommerce, Mobile App, App | Smarties MENA | Silver, Bronze (3) |
| Game Better With Butterfinger | Butterfinger | Ferrero International | Golin | USA | Mobile Gaming Gamification & E-Sports | Smarties North America | Finalist |
| Pronamel Repair: Building A Role For Toothpaste In Self-care | Sensodyne | GlaxoSmithKline | Weber Shandwick | USA | Mobile Social, Product / Services Launch | Smarties North America | Silver, Bronze |
| Take Two | Excedrin | GlaxoSmithKline | Weber Shandwick | USA | Brand Awareness | Smarties North America | Gold |
| The Taste Drive | Nicorette | GlaxoSmithKline | Weber Shandwick | USA | Cross Media | Smarties North America | Silver |
| TUMS or Dare | TUMS | GlaxoSmithKline | Weber Shandwick | USA | Product / Services Launch | Smarties North America | Gold |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | McCann | Turkey | Brand Awareness | Smarties Turkey | Gold |
| Unicornetto // My Fairy Tale | Cornetto | Unilever | Golin | Turkey | Gender Equality in Advertising | Smarties Turkey | Finalist |
| Men Drive Tet | Total | Total S.A. | MullenLowe Mishra | Vietnam | Mobile Video | Smarties Vietnam | Finalist |
| #ShowUs Russia | Dove | Unilever | Initiative | Russia | Cross Media | Smarties X | Finalist |
| Energy - This Energy Is For You | Coca-Cola | Coca-Cola Company, The | McCann | Turkey | Cross Media | Smarties X | Gold |
| Master Building The All-New Chevy Silverado | Chevrolet | General Motors | Weber Shandwick | USA | Mobile Social, Mobile Video | Smarties X | Gold (2) |
| Master Building The All-New Chevy Silverado | Chevrolet | General Motors | Commonwealth//McCann | USA | Mobile Social, Mobile Video | Smarties X | Gold (2) |
| Thirst For Yours | Sprite | Coca-Cola Company, The | UM | USA | Brand Awareness | Smarties X | Finalist |
| Unicornetto // My Fairy Tale | Cornetto | Unilever | Golin | Turkey | Product / Services Launch | Smarties X | Finalist |