Top Media Agencies Global 2025
Initiative
Overall rank
#14
Points
173.0
Awards won
7
Finalists
19
Best in Show
0
Gold
1
Silver
3
Bronze
3
Finalist
19
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Zindagi Ko Yas Bol | Yas Island | Miral Asset Management | Initiative | India | Short or Long Form Video | Smarties India | Gold |
| Angel All Purpose Creamer: Stirring Holiday Moments | Angel All Purpose Creamer | Century Pacific Food | Initiative | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Finalist |
| Bosch x AdCubes In-Scene Campaign | Bosch | Robert Bosch Stiftung | Initiative | Turkey | Future Forward Technology Marketing | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties Turkey | Bronze (2), Finalist |
| e& money Eidiya | e& money | Government of United Arab Emirates | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| e& Wider Web | e& | Government of United Arab Emirates | Initiative | United Arab Emirates | Diversity and Inclusive Excellence | Smarties MENA | Finalist |
| Home of carefree friendship | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Omnichannel Marketing | Social Media Marketing | Smarties MENA | Finalist (5) |
| Noor Voice Activation ‘ Nakkah’ | Noor Oil | IFFCO | Initiative | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Ramadan Moments Made Interactive Sunny oil X Freej | Sunny Oil | IFFCO | Initiative | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Roll like Ryan Reynolds | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Short or Long Form Video | Social Media Marketing | Smarties MENA | Finalist (4) |
| Saving parents from, I'M BORED | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Bronze, Finalist (2) |
| SeaWorld: Draw Me The Sea | SeaWorld Abu Dhabi | Miral Asset Management | Initiative | United Arab Emirates | Brand Experience | Smarties MENA | Silver |
| Shaq x Yas: What Can't We Do? | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Social Media Marketing | Smarties MENA | Silver, Finalist (2) |