MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies - Global 2023

Initiative


Overall Rank: 13
Points: 98.6
Awards Won: 23
Finalist(s) Achieved: 10

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 10
Bronze(s) Won: 9
Region: Global
Network: Interpublic Group

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Little Heroes Big Power

The LEGO Group

KIRKBI

Initiative

China (Mainland)

Audio / Voice / Sonic Branding

Smarties APAC

Silver

Chief Island Officer

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Social / Influencer Commerce

Smarties X

Finalist

Yas Yas Baby

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Audio / Voice / Sonic Branding, Cross Digital Media Marketing, Instant Impact / Promotion, Short or Long Form Video

Smarties X

Silver (3), Finalist

Have a Fierce Tiger Year

WuSu

Carlsberg Group

Initiative

China (Mainland)

Cross Chanel Integration

Smarties China

Silver

Solving Kids-sized World Problems

The LEGO Group

KIRKBI

Initiative

China (Mainland)

Creative Integration

Smarties China

Bronze

e& universe - the 1st Telco Brand in Metaverse in MENA

etisalat by e&

etisalat by e&

Initiative

United Arab Emirates

Metaverse

Smarties MENA

Bronze

Chief Island Officer

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing

Smarties MENA

Gold (2), Bronze, Finalist (3)

Easy Insurance - Insurance Made Simpler

etisalat by e&

etisalat by e&

Initiative

United Arab Emirates

Lead Generation

Smarties MENA

Finalist

GoWell - Keep getting better

etisalat by e&

etisalat by e&

Initiative

United Arab Emirates

Brand Purpose/Activism

Smarties MENA

Silver

Jack Ryan Season 3 - Innovation With Connected TV Advertising

Amazon Prime Video

Amazon

Initiative

United Arab Emirates

Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology

Smarties MENA

Silver, Bronze, Finalist (2)

LEGO

LEGO

KIRKBI

Initiative

United Arab Emirates

Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience

Smarties MENA

Silver (2), Bronze (2), Finalist

Jack Ryan

Amazon Prime Video

Amazon

Initiative

United Arab Emirates

Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience

Smarties MENA

Bronze (2), Finalist

Yas Yas Baby

Yas Island

Miral Asset Management

Initiative

United Arab Emirates

Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video

Smarties MENA

Gold (2), Silver, Bronze