MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies Global 2023

Initiative

Overall rank

#13

Points

98.6

Awards won

23

Finalists

10

Region
Global
Network
Interpublic Group
Best in Show 0
Gold 4
Silver 10
Bronze 9
Finalist 10

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Little Heroes Big Power The LEGO Group KIRKBI Initiative China (Mainland) Audio / Voice / Sonic Branding Smarties APAC Silver
Chief Island Officer Yas Island Miral Asset Management Initiative United Arab Emirates Social / Influencer Commerce Smarties X Finalist
Yas Yas Baby Yas Island Miral Asset Management Initiative United Arab Emirates Audio / Voice / Sonic Branding, Cross Digital Media Marketing, Instant Impact / Promotion, Short or Long Form Video Smarties X Silver (3), Finalist
Have a Fierce Tiger Year WuSu Carlsberg Group Initiative China (Mainland) Cross Chanel Integration Smarties China Silver
Solving Kids-sized World Problems The LEGO Group KIRKBI Initiative China (Mainland) Creative Integration Smarties China Bronze
e& universe - the 1st Telco Brand in Metaverse in MENA etisalat by e& etisalat by e& Initiative United Arab Emirates Metaverse Smarties MENA Bronze
Chief Island Officer Yas Island Miral Asset Management Initiative United Arab Emirates Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing Smarties MENA Gold (2), Bronze, Finalist (3)
Easy Insurance - Insurance Made Simpler etisalat by e& etisalat by e& Initiative United Arab Emirates Lead Generation Smarties MENA Finalist
GoWell - Keep getting better etisalat by e& etisalat by e& Initiative United Arab Emirates Brand Purpose/Activism Smarties MENA Silver
Jack Ryan Season 3 - Innovation With Connected TV Advertising Amazon Prime Video Amazon Initiative United Arab Emirates Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology Smarties MENA Silver, Bronze, Finalist (2)
LEGO LEGO KIRKBI Initiative United Arab Emirates Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience Smarties MENA Silver (2), Bronze (2), Finalist
Jack Ryan Amazon Prime Video Amazon Initiative United Arab Emirates Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience Smarties MENA Bronze (2), Finalist
Yas Yas Baby Yas Island Miral Asset Management Initiative United Arab Emirates Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video Smarties MENA Gold (2), Silver, Bronze