MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies EMEA 2022

Initiative

Overall rank

#3

Points

169.3

Awards won

25

Finalists

13

Location
Dubai
Region
EMEA
Network
IPG Mediabrands
Best in Show 0
Gold 6
Silver 9
Bronze 10
Finalist 13

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
e& universe - the 1st Telco Brand in Metaverse in MENA etisalat by e& etisalat by e& Initiative United Arab Emirates Metaverse Smarties MENA Bronze
Chief Island Officer Yas Island Miral Asset Management Initiative United Arab Emirates Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation Smarties EMEA Silver (4), Bronze, Finalist (3)
Yas Yas Baby Yas Island Miral Asset Management Initiative United Arab Emirates Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience Smarties EMEA Gold (2), Bronze, Finalist (2)
Chief Island Officer Yas Island Miral Asset Management Initiative United Arab Emirates Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing Smarties MENA Gold (2), Bronze, Finalist (3)
Easy Insurance - Insurance Made Simpler etisalat by e& etisalat by e& Initiative United Arab Emirates Lead Generation Smarties MENA Finalist
GoWell - Keep getting better etisalat by e& etisalat by e& Initiative United Arab Emirates Brand Purpose/Activism Smarties MENA Silver
Jack Ryan Season 3 - Innovation With Connected TV Advertising Amazon Prime Video Amazon Initiative United Arab Emirates Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology Smarties MENA Silver, Bronze, Finalist (2)
LEGO LEGO KIRKBI Initiative United Arab Emirates Diversity  &  Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience Smarties MENA Silver (2), Bronze (2), Finalist
Jack Ryan Amazon Prime Video Amazon Initiative United Arab Emirates Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience Smarties MENA Bronze (2), Finalist
Yas Yas Baby Yas Island Miral Asset Management Initiative United Arab Emirates Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video Smarties MENA Gold (2), Silver, Bronze