Top Agency Networks - Global 2024
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IPG Mediabrands
| Overall Rank: | 6 |
| Points: | 805.2 |
| Awards Won: | 60 |
| Finalist(s) Achieved: | 37 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 19 |
| Silver(s) Won: | 22 |
| Bronze(s) Won: | 18 |
| Region: | Global |
| Network: | Interpublic Group |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Cross Digital Media Marketing |
Smarties APAC |
Finalist |
A little red flower that won't get allergic |
Rhinocort |
Johnson & Johnson |
UM |
China |
Social Impact Marketing |
Smarties X |
Finalist |
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Social Media Marketing |
Smarties X |
Finalist |
See You There |
Black & Abroad |
Black & Abroad |
Initiative |
Canada |
Diversity? & ?Inclusion | Innovative Use of AI in Advertising |
Smarties North America |
Gold (2) |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
AI-Powered Audience Engagement | Data Insights / Contextual Marketing | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising |
Smarties Europe |
Silver (3), Bronze |
Arte: Leading Cultural Media on Smart TVs |
Arte |
ARTE |
UM |
Germany |
Connected TV |
Smarties DACH |
Finalist |
Fueling Loyalty: Esso Pay's Reward-Driven Success |
ExxonMobil |
ExxonMobil |
UM |
Germany |
Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion |
Smarties DACH |
Bronze, Finalist |
Dark Fantasy - Biting into a million fantasies |
Sunfeast Dark Fantasy |
ITC |
Interactive Avenues |
India |
Innovative Use of AI in Advertising |
Smarties India |
Gold |
Ek Machchli Paani Mein Gayi – Sheroes' Version |
Chhanv Foundation |
Chhanv Foundation |
Interactive Avenues |
India |
Social Impact Marketing |
Smarties India |
Finalist |
Join The Copverse - Prime Video's AI adventure |
Amazon Prime Video |
Amazon |
Interactive Avenues |
India |
AI-Powered Audience Engagement |
Smarties India |
Gold |
Power of Play: Yippee! Connects With Gen Zs |
Yippee! |
ITC |
IPG Mediabrands |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
YiPPee Create Magic - Plastic to Parks |
Yippee! |
ITC |
Interactive Avenues |
India |
Brand Purpose / Activism |
Smarties India |
Bronze |
Decolgen Bye Bye Gejala Flu |
Darya Varia |
Blue Sphere |
UM |
Indonesia |
Gaming, Gamification & E-Sports | AI-Driven Creative Excellence |
Smarties Indonesia |
Finalist (2) |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
Best in Show | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | AI-Powered Audience Engagement |
Smarties Turkey |
Best in Show, Gold (2), Silver, Finalist |
Summer Hits |
?ölen |
Kallassi Group |
Initiative |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Rexona Carnaval - Bota pra Ferver |
Rexona |
Unilever |
Initiative |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
A Regra é Clear: Zero Caspa |
Clear |
Unilever |
Initiative |
Brazil |
Omnichannel Marketing | Omnichannel Marketing |
Smarties Brazil |
Silver, Finalist |
Seda Juntinhos |
Seda |
Unilever |
Initiative |
Brazil |
Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing |
Smarties Brazil |
Gold (2), Finalist (2) |
Hellmanns Hora H da NBA |
Hellmann's |
Unilever |
Initiative |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
Leading a Manga revolution |
Manga Productions |
MiSK Foundation |
UM |
Saudi Arabia |
Product and / or Service Launch |
Smarties KSA |
Bronze |
Hitting Media Targets & Reducing Carbon Emissions |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Brand Purpose / Activism | Sustainability |
Smarties KSA |
Bronze (2) |
Launching An Unmissable World Cup Prize |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion | Co-branded Marketing |
Smarties KSA |
Silver, Bronze |
Skyrocketing TV Viewership During Ramadan |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion |
Smarties KSA |
Bronze |
Strength of 5G in the deepest parts of Saudi Arabia |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Brand Experience | Spatial / AR / VR / NFT / Metaverse Tech |
Smarties KSA |
Silver, Bronze |
Taking the gaming world by storm |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Cross Digital Media Marketing | Gaming, Gamification & E-Sports | Product and / or Service Launch |
Smarties KSA |
Bronze (3) |
Chatbots, dynamic creatives, and media innovation |
Jawwy |
Saudi Telecom Company |
UM |
Saudi Arabia |
Personalisation | Programmatic | Social Messaging / Chat Apps / Text Messaging |
Smarties KSA |
Silver (3) |
Experience Egypt |
Egypt Tourism Authority |
Government of Egypt |
UM |
United Arab Emirates |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties MENA |
Gold, Bronze |
How Vodafone used Dynamic creative to reach football fans globally |
Vodafone |
Vodafone |
UM |
Qatar |
Personalisation |
Smarties MENA |
Bronze |
Amazon Prime Video - Die Hart Game Hard |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Bronze |
Content & Comedy: Listerine ®'s Winning Formula for Whiter Teeth |
Kenvue |
Kenvue |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Bronze |
Let's Meet Again on Yas Island |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Audio / Voice / Sonic Branding | Social / Influencer Commerce | Social Media Marketing | Performance Marketing |
Smarties MENA |
Gold (3), Finalist (2) |
Live it up like Momoa |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Cross Digital Media Marketing | Short or Long Form Video | Social / Influencer Commerce | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Gold (2), Silver, Finalist (2) |
FAB's bold partnership with Amazon unboxed new brand and product success |
First Abu Dhabi Bank |
First Abu Dhabi Bank |
UM |
United Arab Emirates |
Instant Impact / Promotion | Omnichannel Marketing |
Smarties MENA |
Gold, Finalist |
Becoming The Unofficial Sponsor Of World Cup Fans |
Vodafone |
Vodafone |
UM |
Qatar |
Omnichannel Marketing |
Smarties MENA |
Silver |
Amazon Prime Video - Citadel Interactive DOOH |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Digital Out-of-Home (DOOH) |
Smarties MENA |
Silver |
The Best Day Ever |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Instant Impact / Promotion | Performance Marketing | Short or Long Form Video |
Smarties MENA |
Silver (2), Finalist |
Sony’s White Friday Strategy: A Digital Marketing Success Story |
Sony Corporation |
Sony |
UM |
United Arab Emirates |
Performance Marketing |
Smarties MENA |
Silver |
Amazon Prime Video - Ramadan Reimagined |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Neutrogena Steals the Show: First Beauty Brand to Captivate MENA with Connected TV |
Kenvue |
Kenvue |
UM |
United Arab Emirates |
Product and / or Service Launch |
Smarties MENA |
Finalist |
Dettol - DDS - TikTok Influencers Campaign |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Dishwashing Redefined: From Manual to Automatic |
Finish |
Reckitt |
UM |
United Arab Emirates |
Co-branded Marketing |
Smarties MENA |
Finalist |
McDonald's : Ramadan Cards for Good |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
Hitting Media Targets & Reducing Carbon Emissions |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Sustainability |
Smarties MENA |
Finalist |
Launching An Unmissable World Cup Prize |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion | Performance Marketing |
Smarties MENA |
Finalist (2) |
10 Million Smiles |
Dubai Holding Entertainment |
Government of United Arab Emirates |
Magna |
United Arab Emirates |
Product and / or Service Launch |
Smarties MEA |
Bronze |
Home to Seeing Differently |
Dubai Holding Real Estate |
Government of United Arab Emirates |
Magna |
United Arab Emirates |
Social Impact Marketing |
Smarties MEA |
Silver |
The Footlooooong Cookie |
Kamal Osman Jamjoom Group |
Kamal Osman Jamjoom Group |
Magna |
United Arab Emirates |
Small Budget, Big Impact |
Smarties MEA |
Finalist |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing |
Smarties MEA |
Gold (2), Silver |
LEGO Master - The Selfish Gifters |
The LEGO Group |
KIRKBI |
IPG Mediabrands |
China |
Long Video Marketing |
Smarties China |
Gold |
LegLEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND |
The LEGO Group |
KIRKBI |
IPG Mediabrands |
China |
Product / Service Launch |
Smarties China |
Bronze |
Álbum do Futuro |
Rexona |
Unilever |
Initiative |
Brazil |
Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Silver (2), Finalist (3) |
Live it up like Momoa |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Social Media Marketing | Cross Digital Media Marketing |
Smarties MEA |
Gold, Silver, Finalist |
Let's Meet Again on Yas Island |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing | Social Media Marketing | Short or Long Form Video |
Smarties MEA |
Silver, Finalist (2) |