Top Agency Networks Global 2024
IPG Mediabrands
Overall rank
#6
Points
805.2
Awards won
60
Finalists
37
Best in Show
1
Gold
19
Silver
22
Bronze
18
Finalist
37
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Tourism Australia: Come and Say G'day | Tourism Australia | Government of Australia | UM | China | Cross Digital Media Marketing | Smarties APAC | Finalist |
| A little red flower that won't get allergic | Rhinocort | Johnson & Johnson | UM | China | Social Impact Marketing | Smarties X | Finalist |
| Tourism Australia: Come and Say G'day | Tourism Australia | Government of Australia | UM | China | Social Media Marketing | Smarties X | Finalist |
| See You There | Black & Abroad | Black & Abroad | Initiative | Canada | Diversity? & ?Inclusion | Innovative Use of AI in Advertising | Smarties North America | Gold (2) |
| House of AI | MediaMarkt | Ceconomy | UM | Turkey | AI-Powered Audience Engagement | Data Insights / Contextual Marketing | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising | Smarties Europe | Silver (3), Bronze |
| Arte: Leading Cultural Media on Smart TVs | Arte | ARTE | UM | Germany | Connected TV | Smarties DACH | Finalist |
| Fueling Loyalty: Esso Pay's Reward-Driven Success | ExxonMobil | ExxonMobil | UM | Germany | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Smarties DACH | Bronze, Finalist |
| Dark Fantasy - Biting into a million fantasies | Sunfeast Dark Fantasy | ITC | Interactive Avenues | India | Innovative Use of AI in Advertising | Smarties India | Gold |
| Ek Machchli Paani Mein Gayi – Sheroes' Version | Chhanv Foundation | Chhanv Foundation | Interactive Avenues | India | Social Impact Marketing | Smarties India | Finalist |
| Join The Copverse - Prime Video's AI adventure | Amazon Prime Video | Amazon | Interactive Avenues | India | AI-Powered Audience Engagement | Smarties India | Gold |
| Power of Play: Yippee! Connects With Gen Zs | Yippee! | ITC | IPG Mediabrands | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| YiPPee Create Magic - Plastic to Parks | Yippee! | ITC | Interactive Avenues | India | Brand Purpose / Activism | Smarties India | Bronze |
| Decolgen Bye Bye Gejala Flu | Darya Varia | Blue Sphere | UM | Indonesia | Gaming, Gamification & E-Sports | AI-Driven Creative Excellence | Smarties Indonesia | Finalist (2) |
| House of AI | MediaMarkt | Ceconomy | UM | Turkey | Best in Show | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties Turkey | Best in Show, Gold (2), Silver, Finalist |
| Summer Hits | ?ölen | Kallassi Group | Initiative | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| Rexona Carnaval - Bota pra Ferver | Rexona | Unilever | Initiative | Brazil | Brand Experience | Smarties Brazil | Finalist |
| A Regra é Clear: Zero Caspa | Clear | Unilever | Initiative | Brazil | Omnichannel Marketing | Omnichannel Marketing | Smarties Brazil | Silver, Finalist |
| Seda Juntinhos | Seda | Unilever | Initiative | Brazil | Best in Show | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing | Smarties Brazil | Gold (2), Finalist (2) |
| Hellmanns Hora H da NBA | Hellmann's | Unilever | Initiative | Brazil | Brand Experience | Smarties Brazil | Finalist |
| Leading a Manga revolution | Manga Productions | MiSK Foundation | UM | Saudi Arabia | Product and / or Service Launch | Smarties KSA | Bronze |
| Hitting Media Targets & Reducing Carbon Emissions | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Brand Purpose / Activism | Sustainability | Smarties KSA | Bronze (2) |
| Launching An Unmissable World Cup Prize | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Instant Impact / Promotion | Co-branded Marketing | Smarties KSA | Silver, Bronze |
| Skyrocketing TV Viewership During Ramadan | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Instant Impact / Promotion | Smarties KSA | Bronze |
| Strength of 5G in the deepest parts of Saudi Arabia | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Brand Experience | Spatial / AR / VR / NFT / Metaverse Tech | Smarties KSA | Silver, Bronze |
| Taking the gaming world by storm | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Cross Digital Media Marketing | Gaming, Gamification & E-Sports | Product and / or Service Launch | Smarties KSA | Bronze (3) |
| Chatbots, dynamic creatives, and media innovation | Jawwy | Saudi Telecom Company | UM | Saudi Arabia | Personalisation | Programmatic | Social Messaging / Chat Apps / Text Messaging | Smarties KSA | Silver (3) |
| Experience Egypt | Egypt Tourism Authority | Government of Egypt | UM | United Arab Emirates | Omnichannel Marketing | Cross Digital Media Marketing | Smarties MENA | Gold, Bronze |
| How Vodafone used Dynamic creative to reach football fans globally | Vodafone | Vodafone | UM | Qatar | Personalisation | Smarties MENA | Bronze |
| Amazon Prime Video - Die Hart Game Hard | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Bronze |
| Content & Comedy: Listerine ®'s Winning Formula for Whiter Teeth | Kenvue | Kenvue | UM | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Bronze |
| Let's Meet Again on Yas Island | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Audio / Voice / Sonic Branding | Social / Influencer Commerce | Social Media Marketing | Performance Marketing | Smarties MENA | Gold (3), Finalist (2) |
| Live it up like Momoa | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Digital Media Marketing | Short or Long Form Video | Social / Influencer Commerce | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MENA | Gold (2), Silver, Finalist (2) |
| FAB's bold partnership with Amazon unboxed new brand and product success | First Abu Dhabi Bank | First Abu Dhabi Bank | UM | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Smarties MENA | Gold, Finalist |
| Becoming The Unofficial Sponsor Of World Cup Fans | Vodafone | Vodafone | UM | Qatar | Omnichannel Marketing | Smarties MENA | Silver |
| Amazon Prime Video - Citadel Interactive DOOH | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Digital Out-of-Home (DOOH) | Smarties MENA | Silver |
| The Best Day Ever | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Instant Impact / Promotion | Performance Marketing | Short or Long Form Video | Smarties MENA | Silver (2), Finalist |
| Sony’s White Friday Strategy: A Digital Marketing Success Story | Sony Corporation | Sony | UM | United Arab Emirates | Performance Marketing | Smarties MENA | Silver |
| Amazon Prime Video - Ramadan Reimagined | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Neutrogena Steals the Show: First Beauty Brand to Captivate MENA with Connected TV | Kenvue | Kenvue | UM | United Arab Emirates | Product and / or Service Launch | Smarties MENA | Finalist |
| Dettol - DDS - TikTok Influencers Campaign | Dettol | Reckitt | UM | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Dishwashing Redefined: From Manual to Automatic | Finish | Reckitt | UM | United Arab Emirates | Co-branded Marketing | Smarties MENA | Finalist |
| McDonald's : Ramadan Cards for Good | McDonald's | McDonald's | UM | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| Hitting Media Targets & Reducing Carbon Emissions | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Sustainability | Smarties MENA | Finalist |
| Launching An Unmissable World Cup Prize | Saudi Telecom Company | STC Group | UM | Saudi Arabia | Instant Impact / Promotion | Performance Marketing | Smarties MENA | Finalist (2) |
| 10 Million Smiles | Dubai Holding Entertainment | Government of United Arab Emirates | Magna | United Arab Emirates | Product and / or Service Launch | Smarties MEA | Bronze |
| Home to Seeing Differently | Dubai Holding Real Estate | Government of United Arab Emirates | Magna | United Arab Emirates | Social Impact Marketing | Smarties MEA | Silver |
| The Footlooooong Cookie | Kamal Osman Jamjoom Group | Kamal Osman Jamjoom Group | Magna | United Arab Emirates | Small Budget, Big Impact | Smarties MEA | Finalist |
| House of AI | MediaMarkt | Ceconomy | UM | Turkey | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Smarties MEA | Gold (2), Silver |
| LEGO Master - The Selfish Gifters | The LEGO Group | KIRKBI | IPG Mediabrands | China | Long Video Marketing | Smarties China | Gold |
| LegLEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND | The LEGO Group | KIRKBI | IPG Mediabrands | China | Product / Service Launch | Smarties China | Bronze |
| Álbum do Futuro | Rexona | Unilever | Initiative | Brazil | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence | Smarties Brazil | Silver (2), Finalist (3) |
| Live it up like Momoa | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Cross Digital Media Marketing | Smarties MEA | Gold, Silver, Finalist |
| Let's Meet Again on Yas Island | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Short or Long Form Video | Smarties MEA | Silver, Finalist (2) |