Top Agency Networks - Global 2022
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IPG Mediabrands
| Overall Rank: | 4 |
| Points: | 562.9 |
| Awards Won: | 60 |
| Finalist(s) Achieved: | 57 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 25 |
| Bronze(s) Won: | 21 |
| Region: | Global |
| Network: | Interpublic Group |
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Upping the game for Spiderman: No Way Home |
Sony Pictures |
Sony |
UM |
Indonesia |
Gaming, Gamification & E-Sports, Spatial Technology |
Smarties Indonesia |
Finalist (2) |
e& universe - the 1st Telco Brand in Metaverse in MENA |
etisalat by e& |
etisalat by e& |
Initiative |
United Arab Emirates |
Metaverse |
Smarties MENA |
Bronze |
Order Ahead |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
Rani // MENA // Digital Turbine |
Rani |
Aujan Group |
UM |
Turkey |
Customer Experience (CX) |
Smarties MENA |
Finalist |
Plant Power |
Dove |
Unilever |
Initiative |
Brazil |
Lançamento de Produto / Serviço (Product / Service Launch), Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , VÃdeo (Video Advertising / AR / VR / MR) |
Smarties Brazil |
Finalist (3) |
#DeixaFluir |
Sempre Livre / Carefree |
Johnson & Johnson |
J3 |
Brazil |
Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis |
Smarties Brazil |
Best in Show, Gold, Silver |
Contextual gondolas, moving away from typical e-commerce aisles |
Unilever |
Unilever |
Initiative |
Colombia |
Geolocalización (Geotargeting) |
Smarties Hispanic LATAM |
Finalist |
Comfortable with Vos |
Carefree |
Johnson & Johnson |
UM |
Argentina |
Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) |
Smarties Hispanic LATAM |
Finalist (2) |
For an Always Free Menstruation |
Siempre Libre |
Johnson & Johnson |
UM |
Argentina |
Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) |
Smarties Hispanic LATAM |
Finalist (2) |
Maximum Gaming Card Roblox |
Maximum |
Türkiye İş Bankası |
IPG Mediabrands |
Turkey |
Gaming, Gamification & E-Sports, Metaverse |
Smarties EMEA |
Finalist (2) |
Chief Island Officer |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation |
Smarties EMEA |
Silver (4), Bronze, Finalist (3) |
Yas Yas Baby |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience |
Smarties EMEA |
Gold (2), Bronze, Finalist (2) |
Maximum Gaming Card Roblox |
Maximum |
Türkiye İş Bankası |
IPG Mediabrands |
Turkey |
Gaming, Gamification & E-Sports, Metaverse |
Smarties Turkey |
Finalist (2) |
Dil Filmy Toh Suno Filmy |
Spotify |
Spotify |
Interactive Avenues Mumbai |
India |
The Internet of Innovation / Connected Intelligent Devices, Cross Platform - Digital Only |
Smarties India |
Bronze, Finalist |
"Hey Alexa" with Social Media Stars |
Amazon Alexa |
Amazon |
Interactive Avenues Bangalore |
India |
Social / Influencer Commerce, Experimental / Innovation Technology, The Internet of Innovation / Connected Intelligent Devices |
Smarties India |
Bronze, Finalist (2) |
FashionUp Season 1 |
Amazon |
Amazon |
Interactive Avenues Bangalore |
India |
Brand Experience |
Smarties India |
Finalist |
#YourForevers Valentine’s Day Campaign |
Hershey's |
The Hershey Company |
Interactive Avenues Bangalore |
India |
Cross Platform - Digital Only, Social Media Marketing |
Smarties India |
Finalist (2) |
Always on Performance Campaign |
Tanishq |
Titan Company |
Interactive Avenues Bangalore |
India |
Search, O2O / New Retail / Innovative Sales Channels |
Smarties India |
Silver, Finalist |
Decoding Chris Pratt’s Terminal List: The 360 Experience |
Amazon Prime Video |
Amazon |
Interactive Avenues Bangalore |
India |
XR Technology – (AR/VR/MR) |
Smarties India |
Finalist |
Happy at Home |
Hershey's |
The Hershey Company |
Interactive Avenues Bangalore |
India |
Short or Long Form Video |
Smarties India |
Silver |
NCT 127 presents Sticker, the Enhanced Album |
Spotify |
Spotify |
UM |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Finalist |
COTY: Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze |
Gucci |
Kering |
UM |
China |
Consumer Experience |
Smarties China |
Bronze |
Mobil Super x LPL Activation |
Mobil |
ExxonMobil |
UM |
China |
Mobile Game / E-sports Marketing |
Smarties China |
Bronze |
Solving Kids-sized World Problems |
LEGO |
KIRKBI |
Initiative |
China |
Creative Integration |
Smarties China |
Bronze |
Have a Fierce Tiger Year |
WuSu Beer |
Carlsberg Group |
Initiative |
China |
Cross Chanel Integration |
Smarties China |
Silver |
Chatbots, dynamic creatives, and media innovation |
Jawwy |
STC Group |
UM |
Saudi Arabia |
Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights |
Smarties MENA |
Gold, Silver, Finalist (2) |
Chief Island Officer |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing |
Smarties MENA |
Gold (2), Bronze, Finalist (3) |
Your partner for a healthy and protected Hajj. |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Product / Service Launch |
Smarties MENA |
Finalist |
Beat the Heat and feel the Zing. |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Cross Platform - Digital Only |
Smarties MENA |
Finalist |
Empowering Saudi Youth to Harness their Self-Expression. |
Durex |
Reckitt |
UM |
United Arab Emirates |
Partnerships Marketing |
Smarties MENA |
Gold |
Easy Insurance - Insurance Made Simpler |
etisalat by e& |
etisalat by e& |
Initiative |
United Arab Emirates |
Lead Generation |
Smarties MENA |
Finalist |
GoWell - Keep getting better |
etisalat by e& |
etisalat by e& |
Initiative |
United Arab Emirates |
Brand Purpose/Activism |
Smarties MENA |
Silver |
Hijacking the 2022 World Cup |
stc |
STC Group |
UM |
Kuwait |
Audio / Voice / Sonic Branding , Small Business / Big Impact |
Smarties MENA |
Bronze (2) |
How a showstopping sale transformed RAKBANK’s fortunes |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Brand Experience, Small Business / Big Impact |
Smarties MENA |
Finalist (2) |
How Men Increased L’Oréal’s Sales During A Crisis |
L'Oréal |
L'Oréal |
UM |
United Arab Emirates |
Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing |
Smarties MENA |
Silver (2), Finalist |
Jack Ryan Season 3 - Innovation With Connected TV Advertising |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology |
Smarties MENA |
Silver, Bronze, Finalist (2) |
Kickstarting a mass customer migration |
McDonald's |
McDonald's |
UM |
Saudi Arabia |
Cross Platform - Digital Only, Data Insights, Small Business / Big Impact |
Smarties MENA |
Silver, Finalist (2) |
Leading a Manga revolution in KSA |
Manga Arabia |
SRMG |
UM |
Saudi Arabia |
Product / Service Launch, Cross Platform - Digital Only |
Smarties MENA |
Gold, Finalist |
LEGO |
LEGO |
KIRKBI |
Initiative |
United Arab Emirates |
Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience |
Smarties MENA |
Silver (2), Bronze (2), Finalist |
Order Ahead |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
Jack Ryan |
Amazon Prime Video |
Amazon |
Initiative |
United Arab Emirates |
Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience |
Smarties MENA |
Bronze (2), Finalist |
Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch |
Subway |
Subway |
Magna |
United Arab Emirates |
Creator / Influencer Marketing |
Smarties MENA |
Finalist |
User acquisition campaign yields staggering app usage, retention and transaction rates |
stc pay |
STC Group |
UM |
United Arab Emirates |
Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing |
Smarties MENA |
Gold, Silver (2) |
Strength of 5G in the deepest parts of Saudi Arabia |
stc |
STC Group |
UM |
Saudi Arabia |
XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience |
Smarties MENA |
Gold, Silver, Bronze |
Taking the gaming world by storm! |
stc play |
STC Group |
UM |
Saudi Arabia |
Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports |
Smarties MENA |
Gold, Silver, Bronze |
Yas Yas Baby |
Yas Island |
Miral Asset Management |
Initiative |
United Arab Emirates |
Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video |
Smarties MENA |
Gold (2), Silver, Bronze |
Barbie Shoppable Media |
Mattel |
Mattel |
UM |
South Africa |
Real Time Marketing |
Smarties South Africa |
Finalist |
Comfortable with Vos |
Carefree |
Johnson & Johnson |
J3 |
Argentina |
Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) |
Smarties Hispanic LATAM |
Finalist (2) |
For an Always Free Menstruation |
Siempre Libre |
Johnson & Johnson |
J3 |
Argentina |
Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) |
Smarties Hispanic LATAM |
Finalist (2) |