Top Agency Networks Global 2022
IPG Mediabrands
Overall rank
#4
Points
562.9
Awards won
60
Finalists
57
Best in Show
1
Gold
13
Silver
25
Bronze
21
Finalist
57
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Upping the game for Spiderman: No Way Home | Sony Pictures | Sony | UM | Indonesia | Gaming, Gamification & E-Sports, Spatial Technology | Smarties Indonesia | Finalist (2) |
| e& universe - the 1st Telco Brand in Metaverse in MENA | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Metaverse | Smarties MENA | Bronze |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Rani // MENA // Digital Turbine | Rani | Aujan Group | UM | Turkey | Customer Experience (CX) | Smarties MENA | Finalist |
| Plant Power | Dove | Unilever | Initiative | Brazil | Lançamento de Produto / Serviço (Product / Service Launch), Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , VÃdeo (Video Advertising / AR / VR / MR) | Smarties Brazil | Finalist (3) |
| #DeixaFluir | Sempre Livre / Carefree | Johnson & Johnson | J3 | Brazil | Experiência de Marca (Brand /Experience) , Experiência de Marca (Brand /Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activis | Smarties Brazil | Best in Show, Gold, Silver |
| Contextual gondolas, moving away from typical e-commerce aisles | Unilever | Unilever | Initiative | Colombia | Geolocalización (Geotargeting) | Smarties Hispanic LATAM | Finalist |
| Comfortable with Vos | Carefree | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | UM | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |
| Maximum Gaming Card Roblox | Maximum | Türkiye İş Bankası | IPG Mediabrands | Turkey | Gaming, Gamification & E-Sports, Metaverse | Smarties EMEA | Finalist (2) |
| Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - Digital Only, Short or Long Form Video, Social / Influencer Commerce, Instant Impact, Social Media Marketing, Data Insights, Lead Generation | Smarties EMEA | Silver (4), Bronze, Finalist (3) |
| Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Audio / Voice / Sonic Branding, Instant Impact, Short or Long Form Video, Brand Experience | Smarties EMEA | Gold (2), Bronze, Finalist (2) |
| Maximum Gaming Card Roblox | Maximum | Türkiye İş Bankası | IPG Mediabrands | Turkey | Gaming, Gamification & E-Sports, Metaverse | Smarties Turkey | Finalist (2) |
| Dil Filmy Toh Suno Filmy | Spotify | Spotify | Interactive Avenues Mumbai | India | The Internet of Innovation / Connected Intelligent Devices, Cross Platform - Digital Only | Smarties India | Bronze, Finalist |
| "Hey Alexa" with Social Media Stars | Amazon Alexa | Amazon | Interactive Avenues Bangalore | India | Social / Influencer Commerce, Experimental / Innovation Technology, The Internet of Innovation / Connected Intelligent Devices | Smarties India | Bronze, Finalist (2) |
| FashionUp Season 1 | Amazon | Amazon | Interactive Avenues Bangalore | India | Brand Experience | Smarties India | Finalist |
| #YourForevers Valentine’s Day Campaign | Hershey's | The Hershey Company | Interactive Avenues Bangalore | India | Cross Platform - Digital Only, Social Media Marketing | Smarties India | Finalist (2) |
| Always on Performance Campaign | Tanishq | Titan Company | Interactive Avenues Bangalore | India | Search, O2O / New Retail / Innovative Sales Channels | Smarties India | Silver, Finalist |
| Decoding Chris Pratt’s Terminal List: The 360 Experience | Amazon Prime Video | Amazon | Interactive Avenues Bangalore | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
| Happy at Home | Hershey's | The Hershey Company | Interactive Avenues Bangalore | India | Short or Long Form Video | Smarties India | Silver |
| NCT 127 presents Sticker, the Enhanced Album | Spotify | Spotify | UM | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
| COTY: Gucci Flora Gorgeous Gardenia Consumer Experience, Bronze | Gucci | Kering | UM | China | Consumer Experience | Smarties China | Bronze |
| Mobil Super x LPL Activation | Mobil | ExxonMobil | UM | China | Mobile Game / E-sports Marketing | Smarties China | Bronze |
| Solving Kids-sized World Problems | LEGO | KIRKBI | Initiative | China | Creative Integration | Smarties China | Bronze |
| Have a Fierce Tiger Year | WuSu Beer | Carlsberg Group | Initiative | China | Cross Chanel Integration | Smarties China | Silver |
| Chatbots, dynamic creatives, and media innovation | Jawwy | STC Group | UM | Saudi Arabia | Programmatic, Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties MENA | Gold, Silver, Finalist (2) |
| Chief Island Officer | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Short or Long Form Video, Cross Platform - Digital Only, Social Media Marketing, Lead Generation, Instant Impact, Partnerships Marketing | Smarties MENA | Gold (2), Bronze, Finalist (3) |
| Your partner for a healthy and protected Hajj. | Dettol | Reckitt | UM | United Arab Emirates | Product / Service Launch | Smarties MENA | Finalist |
| Beat the Heat and feel the Zing. | Dettol | Reckitt | UM | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
| Empowering Saudi Youth to Harness their Self-Expression. | Durex | Reckitt | UM | United Arab Emirates | Partnerships Marketing | Smarties MENA | Gold |
| Easy Insurance - Insurance Made Simpler | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Lead Generation | Smarties MENA | Finalist |
| GoWell - Keep getting better | etisalat by e& | etisalat by e& | Initiative | United Arab Emirates | Brand Purpose/Activism | Smarties MENA | Silver |
| Hijacking the 2022 World Cup | stc | STC Group | UM | Kuwait | Audio / Voice / Sonic Branding , Small Business / Big Impact | Smarties MENA | Bronze (2) |
| How a showstopping sale transformed RAKBANK’s fortunes | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Small Business / Big Impact | Smarties MENA | Finalist (2) |
| How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
| Jack Ryan Season 3 - Innovation With Connected TV Advertising | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Partnerships Marketing, Cross Platform - All Media, Programmatic, Experimental / Innovation Technology | Smarties MENA | Silver, Bronze, Finalist (2) |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Leading a Manga revolution in KSA | Manga Arabia | SRMG | UM | Saudi Arabia | Product / Service Launch, Cross Platform - Digital Only | Smarties MENA | Gold, Finalist |
| LEGO | LEGO | KIRKBI | Initiative | United Arab Emirates | Diversity & Inclusion, Cross Platform - All Media, Short or Long Form Video, Lead Generation, Brand Experience | Smarties MENA | Silver (2), Bronze (2), Finalist |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Jack Ryan | Amazon Prime Video | Amazon | Initiative | United Arab Emirates | Gaming, Gamification & E-Sports, User Experience (UX) & Design, Brand Experience | Smarties MENA | Bronze (2), Finalist |
| Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch | Subway | Subway | Magna | United Arab Emirates | Creator / Influencer Marketing | Smarties MENA | Finalist |
| User acquisition campaign yields staggering app usage, retention and transaction rates | stc pay | STC Group | UM | United Arab Emirates | Lead Generation, Partnerships Marketing, Customer Life-Cycle Marketing | Smarties MENA | Gold, Silver (2) |
| Strength of 5G in the deepest parts of Saudi Arabia | stc | STC Group | UM | Saudi Arabia | XR Technology – (AR/VR/MR), Small Business / Big Impact, Brand Experience | Smarties MENA | Gold, Silver, Bronze |
| Taking the gaming world by storm! | stc play | STC Group | UM | Saudi Arabia | Cross Platform - Digital Only, Product / Service Launch, Gaming, Gamification & E-Sports | Smarties MENA | Gold, Silver, Bronze |
| Yas Yas Baby | Yas Island | Miral Asset Management | Initiative | United Arab Emirates | Cross Platform - Digital Only, Brand Experience, Audio / Voice / Sonic Branding , Short or Long Form Video | Smarties MENA | Gold (2), Silver, Bronze |
| Barbie Shoppable Media | Mattel | Mattel | UM | South Africa | Real Time Marketing | Smarties South Africa | Finalist |
| Comfortable with Vos | Carefree | Johnson & Johnson | J3 | Argentina | Experiencia de Marca (Brand / Experience), Marketing de Redes Sociales / Creadores / Influencers (Social Media Marketing / Creator / Influence Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| For an Always Free Menstruation | Siempre Libre | Johnson & Johnson | J3 | Argentina | Experiencia de Marca (Brand / Experience), Video Adversiting / AR / VR / MR (Video Advertising / AR / VR / MR) | Smarties Hispanic LATAM | Finalist (2) |