Top Agency Networks Global 2021
IPG Mediabrands
Overall rank
#5
Points
442.2
Awards won
30
Finalists
41
Best in Show
0
Gold
9
Silver
13
Bronze
8
Finalist
41
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Stay At Home | Lipton | Unilever | Magna | Egypt | Contextual / Native Advertising | Smarties X | Finalist |
| More More - Rexona | Rexona | Unilever | Magna | Egypt | Cross Channel Integration | Smarties X | Finalist |
| Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials | Bank of Montreal | Bank of Montreal | UM | Canada | Cross Mobile Integration, Product /Service Launch | Smarties North America | Silver, Bronze |
| Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials | Bank of Montreal | Bank of Montreal | Reprise | Canada | Cross Mobile Integration, Product /Service Launch | Smarties North America | Silver, Bronze |
| Din Bhaari, Life Jaari | Sprite | The Coca-Cola Company | Interactive Avenues | India | Most Engaging Mobile Creative | Smarties APAC | Finalist |
| Blink For Your Reward | DTAC | DTAC | UM | India | Best Brand Experience in Mobile Rich Media, Innovation | Smarties APAC | Bronze, Finalist |
| Delivering Happiness | KFC | Yum! Brands | UM | Malaysia | Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist |
| Tryvertising APAC | LEGO | KIRKBI | Initiative | Singapore | Best Brand Experience in Mobile Rich Media, Cross Channel Integration, Gaming / Gamification & E-Sports | Smarties APAC | Finalist (3) |
| Confidence is Beauty | Carefree | Johnson & Johnson | J3 | Argentina | Brand Experience | Smarties Hispanic LATAM | Finalist |
| Bolder than ever | Neutrogena | Johnson & Johnson | J3 | Argentina | Data/Insights | Smarties Hispanic LATAM | Finalist |
| Exchange of Channels | Rexona | Unilever | Initiative | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Without Remorse | Amazon Prime Video | Amazon | Initiative | Norway | Video Advertising, Innovation | Smarties EMEA | Finalist (2) |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | UM | Turkey | Data/Insights | Smarties EMEA | Finalist |
| Din Bhaari, Life Jaari | Sprite | The Coca-Cola Company | Interactive Avenues | India | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Most Engaging Mobile Creative | Smarties India | Finalist (3) |
| Bandish Bandits Gets Fans Singing to Their Tune | Amazon Prime Video | Amazon | Interactive Avenues | India | Best Brand Experience in Mobile Rich Media, Mobile Audio / Voice, Most Engaging Mobile Creative, Innovation | Smarties India | Gold (2), Silver, Finalist |
| Fan app – More than just a game. | Rajasthan Royals | Royals Multisport | Interactive Avenues | India | Product / Service Launch | Smarties India | Finalist |
| New Year Snapchat Filter | Coca-Cola | The Coca-Cola Company | Interactive Avenues | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
| Rise of the Royal Admin | Rajasthan Royals | Royals Multisport | Interactive Avenues | India | Social Media Marketing | Smarties India | Gold |
| Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Reprise | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
| Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | UM | Turkey | Data/Insights | Smarties Turkey | Finalist |
| Sensing a good move | Fitbit Sense | Alphabet | UM | United Arab Emirates | Product / Services Launch | Smarties MENA | Finalist |
| Coke Egypt - Dasani Equity // MENA // AdColony | Dasani | The Coca-Cola Company | UM | Egypt | Video Advertising, Innovation | Smarties MENA | Finalist (2) |
| Press Play // MENA // AdColony | Maybelline | L'Oréal | UM | Egypt | Innovation | Smarties MENA | Finalist |
| Drive-thru Come-back | McDonald's | McDonald's | UM | Saudi Arabia | Location Based Services or Targeting | Smarties MENA | Silver |
| The year banking changed forever in KSA | STC Pay | Saudi Telecom Company | UM | Saudi Arabia | Lead Generation / Direct Response / Conversions, mCommerce, Data/Insights | Smarties MENA | Silver (2), Finalist |
| InMobi Proves the Value of Mobile Branding for Unilever’s Knorr | Knorr | Unilever | Magna | United Arab Emirates | Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights | Smarties MENA | Silver, Bronze, Finalist (3) |
| Bank AlJazira Mega Promotion Campaign Reaches Over 700,000 Unique Users in March 2021 | Bank AlJazira | Bank AlJazira | Initiative | Saudi Arabia | mCommerce | Smarties MENA | Finalist |
| InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever | Lux | Unilever | Magna | United Arab Emirates | Data/Insights, eCommerce (pivoting during the pandemic) | Smarties MENA | Finalist (2) |
| Travel From Home - Using AR to design a Virtual Vacation Experience | RAKBANK | RAKBANK | UM | United Arab Emirates | Customer Experience, Gaming / Gamification & E-Sports | Smarties MENA | Gold, Silver |
| #SmallBusinessesMatter - Using Social to Keep SMEs Open | RAKBANK | RAKBANK | UM | United Arab Emirates | Social Media Marketing, Social Impact / Not-For-Profit, Video Advertising | Smarties MENA | Silver, Bronze, Finalist |
| "The Futurines" Seeing the Future with 3D Printing | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Social Media Marketing | Smarties MENA | Silver, Finalist |
| EMO-BOT- Emotional Robot | RAKBANK | RAKBANK | UM | United Arab Emirates | Contextual / Native Advertising, Lead Generation / Direct Response / Conversions, Data/Insights, Machine Learning and AI, Location Based Services or Targeting | Smarties MENA | Gold (3), Bronze, Finalist |
| InMobi Boosts Awareness of All-New Kia Seltos in Saudi Arabia | Kia | Kia Motors | Initiative | Saudi Arabia | Brand Experience | Smarties MENA | Finalist |
| InMobi Boosts Awareness of the Fab Signature Travel Card | First Abu Dhabi Bank | Abu Dhabi Investment Council | UM | United Arab Emirates | Brand Experience, Video Advertising | Smarties MENA | Finalist (2) |
| Cool | Dettol | Reckitt | UM | United Arab Emirates | User Generated / Influencer Marketing | Smarties MENA | Bronze |
| Back to School | Dettol | Reckitt | UM | United Arab Emirates | Audio / Sonic Branding, Social Responsibility, User Generated / Influencer Marketing | Smarties MENA | Gold (2), Silver |
| Hajj | Dettol | Reckitt | UM | United Arab Emirates | Programmatic, Social Responsibility | Smarties MENA | Bronze, Finalist |
| IPL Sports Sync AI Activation | Kitco | Mezzan Holding | Magna | United Arab Emirates | Innovation, Machine Learning and AI | Smarties MENA | Silver (2) |