Top Brands Global 2025
ICBC Argentina
Overall rank
#77
Points
80.9
Awards won
6
Finalists
6
Best in Show
0
Gold
0
Silver
1
Bronze
5
Finalist
6
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| ICBC Sí: El poder del ‘sí’ con Iván de Pineda | ICBC Argentina | Government of China | Don | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Smarties LATAM | Finalist |
| The Good Hacker | ICBC Argentina | Government of China | VML | Argentina | Experiencia de Marca (Brand Experience) | Activismo/Propósito de Marca (Brand Purpose/Activism) | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Smarties LATAM | Silver, Bronze, Finalist |
| YOY BANQUELO DIGITELLO | ICBC Argentina | Government of China | Argentina | Bajo Presupuesto, Gran Impacto (Small Budget, Big Impact Campaign) | Marketing en Redes Sociales (Social Media Marketing) | Uso Innovador de IA en Publicidad (Innovative Use of AI in Advertising) | Excelencia creativa impulsada por la IA (AI-Driven Creati | Smarties LATAM | Bronze (3), Finalist | |
| YOY Meet & Play, Paren a los Yoyers | ICBC Argentina | Government of China | Argentina | Marketing de Creadores / Influenciadores / Celebridades (Creator / Influencer / Celebrity Marketing) | Experiencia de Marca (Brand Experience) | Bajo Presupuesto, Gran Impacto (Small Budget, Big Impact Campaign) | Gaming/Gamification y E-Sports (Gaming / | Smarties LATAM | Bronze, Finalist (3) |