MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

Heineken

Overall rank

#39

Points

129.1

Awards won

7

Finalists

15

Region
Global
Best in Show 0
Gold 1
Silver 2
Bronze 4
Finalist 15

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
When a Beer Campaign Became a Social Intervention Heineken Heineken GrabAds Indonesia Social Impact Marketing Smarties APAC Finalist
When a Beer Campaign Became a Social Intervention Heineken Heineken GrabAds Indonesia Brand Purpose / Activism Smarties Indonesia Gold
Cheers To The Real Hardcore Fans Heineken Heineken Dentsu Redstar Thailand Brand Experience Smarties Thailand Finalist
The Socializing Zone by Heineken Experience Heineken Heineken Leo Thailand Brand Experience Smarties Thailand Bronze
The Surprise Serve by Heineken Experience Heineken Heineken Leo Thailand Brand Experience Smarties Thailand Finalist
Bar Dating Heineken Heineken Atenas.ag Brazil Experiência de marca (Brand Experience) | Marketing Omnicanal (Omnichannel Marketing) Smarties Brazil Finalist (2)
Cool Down Controller Heineken Heineken Le Pub Brazil Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) | Experiência de marca (Brand Experience) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Gaming, Smarties Brazil Bronze, Finalist (3)
Pre-Bar Checkouts Heineken Heineken Le Pub Brazil Experiência de marca (Brand Experience) Smarties Brazil Finalist
The Loudest Playlist Heineken Heineken Le Pub Brazil Experiência de marca (Brand Experience) | Data insights / Marketing contextualizado (Data Insights / Contextual Marketing) Smarties Brazil Silver (2)
Heineken Silver 2.0 Heineken Heineken Honest Marketing South Africa Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Product and / or Service Launch | Cross Digital Media Marketing Smarties South Africa Bronze, Finalist (3)
Heineken Silver 2.0 Heineken Heineken Dentsu Redstar South Africa Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Product and / or Service Launch | Cross Digital Media Marketing Smarties South Africa Bronze, Finalist (3)