MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - Global 2024

Heineken


Overall Rank: 19
Points: 169.3
Awards Won: 10
Finalist(s) Achieved: 12

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 2
Bronze(s) Won: 4
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Heineken Silver: Enjoy the Smoothness

Heineken

Heineken

Leo Burnett

Vietnam

Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing

Smarties APAC

Gold (2), Bronze (2)

Heineken - Gong HEI Fatt Choi Campaign

Heineken

Heineken

Leo Burnett

Malaysia

Instant Impact / Promotion

Smarties APAC

Finalist

Heineken Experience Silver 2023

Heineken

Heineken

Carat

Thailand

Product and / or Service Launch

Smarties Thailand

Silver

Heineken Silver: Enjoy the Smoothness

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing | Personalization

Smarties Vietnam

Finalist (2)

Introduction to Heineken Silver

Heineken

Heineken

Honest Marketing

South Africa

Customer Journey Marketing - Lead Generation / CRM | Cross Digital Media Marketing | Data Insights / Contextual Marketing

Smarties Sub-Saharan Africa

Silver, Bronze, Finalist

The Gaming Fridge

Heineken

Heineken

Le Pub

Brazil

Enabling Technologies | Gaming Gamification & E-Sports

Smarties Brazil

Finalist (2)

#HeineQueen

Heineken

Heineken

Le Pub

Brazil

Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing

Smarties Brazil

Gold (2), Bronze, Finalist (3)

Floating Bars

Heineken

Heineken

Le Pub

Brazil

Social Impact Marketing

Smarties Brazil

Finalist

Out-Of-Home Matches

Heineken

Heineken

Le Pub

Brazil

Social Impact Marketing

Smarties Brazil

Finalist

Heineken + The Town: “Brew a Better World”

Heineken

Heineken

LOGAN

Brazil

Enabling Technologies

Smarties Brazil

Finalist