MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

Top Brands Global 2024

Heineken

Overall rank

#19

Points

169.3

Awards won

10

Finalists

12

Region: Global

Best in Show 0

Gold 4

Silver 2

Bronze 4

Finalist 12

Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Heineken Silver: Enjoy the Smoothness	Heineken	Heineken	Leo Burnett	Vietnam	Data Insights / Contextual Marketing \| Real Time Marketing \| Data Insights / Contextual Marketing \| Real Time Marketing	Smarties APAC	Gold (2), Bronze (2)
Heineken - Gong HEI Fatt Choi Campaign	Heineken	Heineken	Leo Burnett	Malaysia	Instant Impact / Promotion	Smarties APAC	Finalist
Heineken Experience Silver 2023	Heineken	Heineken	Carat	Thailand	Product and / or Service Launch	Smarties Thailand	Silver
Heineken Silver: Enjoy the Smoothness	Heineken	Heineken	Leo Burnett	Vietnam	Social Media Marketing \| Personalization	Smarties Vietnam	Finalist (2)
Introduction to Heineken Silver	Heineken	Heineken	Honest Marketing	South Africa	Customer Journey Marketing - Lead Generation / CRM \| Cross Digital Media Marketing \| Data Insights / Contextual Marketing	Smarties Sub-Saharan Africa	Silver, Bronze, Finalist
The Gaming Fridge	Heineken	Heineken	Le Pub	Brazil	Enabling Technologies \| Gaming Gamification & E-Sports	Smarties Brazil	Finalist (2)
#HeineQueen	Heineken	Heineken	Le Pub	Brazil	Creator / Influencer / Celebrity Marketing \| Brand Experience \| Creator / Influencer / Celebrity Marketing \| Omnichannel Marketing \| Brand Experience \| Omnichannel Marketing	Smarties Brazil	Gold (2), Bronze, Finalist (3)
Floating Bars	Heineken	Heineken	Le Pub	Brazil	Social Impact Marketing	Smarties Brazil	Finalist
Out-Of-Home Matches	Heineken	Heineken	Le Pub	Brazil	Social Impact Marketing	Smarties Brazil	Finalist
Heineken + The Town: “Brew a Better World”	Heineken	Heineken	LOGAN	Brazil	Enabling Technologies	Smarties Brazil	Finalist