Top Advertisers Global 2024
Heineken
Overall rank
#12
Points
277.5
Awards won
13
Finalists
22
Best in Show
0
Gold
6
Silver
3
Bronze
4
Finalist
22
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Edelweiss Alpine Escape: Screen to Doorstep | Edelweiss Beer | Heineken | mediasmart powered by affle | India | Connected TV | Smarties APAC | Finalist |
| Heineken Silver: Enjoy the Smoothness | Heineken | Heineken | Leo Burnett | Vietnam | Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing | Smarties APAC | Gold (2), Bronze (2) |
| Heineken - Gong HEI Fatt Choi Campaign | Heineken | Heineken | Leo Burnett | Malaysia | Instant Impact / Promotion | Smarties APAC | Finalist |
| Tiger: Your Year of Courage Uncaged | Tiger Beer | Heineken | Leo Burnett | Vietnam | Personalization | Smarties APAC | Finalist |
| Amstel Espíriro de Amsterdam | Amstel | Heineken | Atenas.ag | Indonesia | Brand Experience | Smarties X | Finalist |
| Devassa - It's All Ours | Devassa | Heineken | HNK Lab | Brazil | Diversity? & ?Inclusion | Smarties X | Finalist |
| I am Carnaval | Amstel | Heineken | HNK Lab | Indonesia | Social Impact Marketing | Smarties X | Finalist |
| Bintang All Terms Accepted | Multi Bintang | Heineken | Leo Burnett | Indonesia | Diversity? & ?Inclusion | Smarties Indonesia | Gold |
| Heineken Experience Silver 2023 | Heineken | Heineken | Carat | Thailand | Product and / or Service Launch | Smarties Thailand | Silver |
| BREW FOR YOUR FIRE WITH TIGER CRYSTAL | Tiger Beer | Heineken | Dentsu Redstar | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Finalist |
| Heineken Silver: Enjoy the Smoothness | Heineken | Heineken | Leo Burnett | Vietnam | Social Media Marketing | Personalization | Smarties Vietnam | Finalist (2) |
| LIVELY CONNECTING With Local Consumers | Larue | Heineken | Adtima | Vietnam | Small Budget, Big Impact | Smarties Vietnam | Finalist |
| Tiger: Your Year of Courage Uncaged | Tiger Beer | Heineken | Leo Burnett | Vietnam | Omnichannel Marketing | Smarties Vietnam | Finalist |
| Introduction to Heineken Silver | Heineken | Heineken | Honest Marketing | South Africa | Customer Journey Marketing - Lead Generation / CRM | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Sub-Saharan Africa | Silver, Bronze, Finalist |
| Libertadores Feminina | Amstel | Heineken | HNK LAB | Brazil | Marketing Omnichannel (Omnichannel Marketing) | Smarties Brazil | Finalist |
| Tudo Nosso | Devassa | Heineken | HNK LAB | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| The Gaming Fridge | Heineken | Heineken | Le Pub | Brazil | Enabling Technologies | Gaming Gamification & E-Sports | Smarties Brazil | Finalist (2) |
| #HeineQueen | Heineken | Heineken | Le Pub | Brazil | Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing | Smarties Brazil | Gold (2), Bronze, Finalist (3) |
| Floating Bars | Heineken | Heineken | Le Pub | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| Out-Of-Home Matches | Heineken | Heineken | Le Pub | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| Heineken + The Town: “Brew a Better World” | Heineken | Heineken | LOGAN | Brazil | Enabling Technologies | Smarties Brazil | Finalist |
| Dry Goods | Savanna | Heineken | Grey | South Africa | Impact Media : Cross Platform Digital Only | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Gold, Silver |