Top Advertisers - Vietnam 2023

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Heineken

Overall Rank:	1
Points:	285.9
Awards Won:	7
Finalist(s) Achieved:	9

Best in Show(s) Won:	0
Gold(s) Won:	3
Silver(s) Won:	3
Bronze(s) Won:	1
Region:	Vietnam

Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
From Gems to Silver	Heineken	Heineken	Leo Burnett	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation	Smarties Vietnam	Silver (2)
LarueOKE 2023	Larue	Heineken	Red Star	Vietnam	Experimental / Innovation Technology	Smarties Vietnam	Finalist
Cancel Proof	Heineken	Heineken	Leo Burnett	Vietnam	Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing	Smarties Vietnam	Silver, Finalist (2)
Strongbow Festive 2023 - THE CULTURAL LEAP OF AN OUT-CIDER	Strongbow	Heineken	Red Star	Vietnam	Data Insights / Contextual Marketing	Smarties Vietnam	Bronze
Crysmas - Turning Passion into Magic	Tiger Beer	Heineken	Hakuhodo	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Finalist
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters	Tiger Beer	Heineken	Red Star	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing	Smarties Vietnam	Gold, Finalist
Soju Infused Lager Launch	Tiger Beer	Heineken	Red Star	Vietnam	Programmatic, Product and / or Service Launch	Smarties Vietnam	Gold, Finalist
LarueOKE 2023	Larue	Heineken	Ureka Media	Vietnam	Experimental / Innovation Technology	Smarties Vietnam	Finalist
Crysmas - Turning Passion into Magic	Tiger Beer	Heineken	Red Star	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Finalist
Crystal Rave - The First-Ever Phygital Music Experience to Lead & Break Beer Convention to the Youngsters	Tiger Beer	Heineken	Hakuhodo	Vietnam	Spatial / AR / VR / NFT / Metaverse Tech, Real Time Marketing	Smarties Vietnam	Gold, Finalist