Top Advertisers Vietnam 2022
Heineken
Overall rank
#1
Points
312.1
Awards won
29
Finalists
14
Best in Show
0
Gold
10
Silver
10
Bronze
9
Finalist
14
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | ICON Media | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Red Star | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
| Going all in for Sea Games | Bia Viet | Heineken | ICON Media | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | MSL | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | MSL | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| The eKoin | Heineken | Heineken | Digitas | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
| Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | ICON Media | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
| Unordinary launch for an extraordinary impact | Strongbow | Heineken | Red Star | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
| Feel the Alps | Edelweiss | Heineken | Hakuhodo | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
| First Immersive Alps Experience Launch | Edelweiss | Heineken | ICON Media | Vietnam | Product / Service Launch | Smarties Vietnam | Finalist |
| Going all in for Sea Games | Bia Viet | Heineken | Phibious | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
| Pause and Keep Chill For Optimism | Strongbow | Heineken | Golden Digital | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| The eKoin | Heineken | Heineken | MSL | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
| Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết | Bia Viet | Heineken | Phibious | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Silver |
| Strongbow Peach Packs a Mean Punch with Gamification Campaign | Strongbow | Heineken | Red Star | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| Unordinary launch for an extraordinary impact | Strongbow | Heineken | Golden Digital | Vietnam | Product / Service Launch | Smarties Vietnam | Bronze |
| Feel the Alps | Edelweiss | Heineken | ICON Media | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
| First Immersive Alps Experience Launch | Edelweiss | Heineken | Hakuhodo | Vietnam | Product / Service Launch | Smarties Vietnam | Finalist |
| Going all in for Sea Games | Bia Viet | Heineken | Red Star | Vietnam | Real Time Marketing | Smarties Vietnam | Finalist |
| Pause and Keep Chill For Optimism | Strongbow | Heineken | Red Star | Vietnam | Cross Platform - Digital Only | Smarties Vietnam | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
| The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |