Top Advertisers - Vietnam 2022
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Heineken
| Overall Rank: | 1 |
| Points: | 312.1 |
| Awards Won: | 29 |
| Finalist(s) Achieved: | 14 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 10 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 9 |
| Region: | Vietnam |
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Starverse: Brewing & Experiencing Heineken in the Metaverse |
Heineken |
Heineken |
ICON Media |
Vietnam |
Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse |
Smarties Vietnam |
Gold, Silver, Bronze |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết |
Bia Viet |
Heineken |
Red Star |
Vietnam |
Brand Purpose/Activism |
Smarties Vietnam |
Silver |
Going all in for Sea Games |
Bia Viet |
Heineken |
ICON Media |
Vietnam |
Real Time Marketing |
Smarties Vietnam |
Finalist |
The Hunt for Smooth Gears & eKoins |
Heineken |
Heineken |
MSL |
Vietnam |
Cross Platform - All Media, Spatial Technology |
Smarties Vietnam |
Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse |
Heineken |
Heineken |
MSL |
Vietnam |
Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse |
Smarties Vietnam |
Gold, Silver, Bronze |
The eKoin |
Heineken |
Heineken |
Digitas |
Vietnam |
Customer Life-Cycle Marketing, Instant Impact, Spatial Technology |
Smarties Vietnam |
Gold (2), Bronze |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết |
Bia Viet |
Heineken |
ICON Media |
Vietnam |
Brand Purpose/Activism |
Smarties Vietnam |
Silver |
Unordinary launch for an extraordinary impact |
Strongbow |
Heineken |
Red Star |
Vietnam |
Product / Service Launch |
Smarties Vietnam |
Bronze |
Feel the Alps |
Edelweiss |
Heineken |
Hakuhodo |
Vietnam |
Creator / Influencer Marketing |
Smarties Vietnam |
Finalist |
First Immersive Alps Experience Launch |
Edelweiss |
Heineken |
ICON Media |
Vietnam |
Product / Service Launch |
Smarties Vietnam |
Finalist |
Going all in for Sea Games |
Bia Viet |
Heineken |
Phibious |
Vietnam |
Real Time Marketing |
Smarties Vietnam |
Finalist |
Pause and Keep Chill For Optimism |
Strongbow |
Heineken |
Golden Digital |
Vietnam |
Cross Platform - Digital Only |
Smarties Vietnam |
Finalist |
The Hunt for Smooth Gears & eKoins |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Cross Platform - All Media, Spatial Technology |
Smarties Vietnam |
Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse |
Smarties Vietnam |
Gold, Silver, Bronze |
The eKoin |
Heineken |
Heineken |
MSL |
Vietnam |
Customer Life-Cycle Marketing, Instant Impact, Spatial Technology |
Smarties Vietnam |
Gold (2), Bronze |
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết |
Bia Viet |
Heineken |
Phibious |
Vietnam |
Brand Purpose/Activism |
Smarties Vietnam |
Silver |
Strongbow Peach Packs a Mean Punch with Gamification Campaign |
Strongbow |
Heineken |
Red Star |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
Unordinary launch for an extraordinary impact |
Strongbow |
Heineken |
Golden Digital |
Vietnam |
Product / Service Launch |
Smarties Vietnam |
Bronze |
Feel the Alps |
Edelweiss |
Heineken |
ICON Media |
Vietnam |
Creator / Influencer Marketing |
Smarties Vietnam |
Finalist |
First Immersive Alps Experience Launch |
Edelweiss |
Heineken |
Hakuhodo |
Vietnam |
Product / Service Launch |
Smarties Vietnam |
Finalist |
Going all in for Sea Games |
Bia Viet |
Heineken |
Red Star |
Vietnam |
Real Time Marketing |
Smarties Vietnam |
Finalist |
Pause and Keep Chill For Optimism |
Strongbow |
Heineken |
Red Star |
Vietnam |
Cross Platform - Digital Only |
Smarties Vietnam |
Finalist |
The Hunt for Smooth Gears & eKoins |
Heineken |
Heineken |
Red Star |
Vietnam |
Cross Platform - All Media, Spatial Technology |
Smarties Vietnam |
Silver, Finalist |
Starverse: Brewing & Experiencing Heineken in the Metaverse |
Heineken |
Heineken |
Red Star |
Vietnam |
Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse |
Smarties Vietnam |
Gold, Silver, Bronze |
Unlocking ECommerce with Always-On Collaborative Ads |
Heineken |
Heineken |
Dentsu Redder |
Vietnam |
O2O / New Retail / Innovative Sales Channels |
Smarties Vietnam |
Finalist |
The eKoin |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Customer Life-Cycle Marketing, Instant Impact, Spatial Technology |
Smarties Vietnam |
Gold (2), Bronze |