Top Brands Global 2022
Heineken
Overall rank
#1
Points
396.7
Awards won
68
Finalists
12
Best in Show
0
Gold
40
Silver
17
Bronze
11
Finalist
12
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | ICON Media | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
| Sip & Sync | Heineken | Heineken | Red Star | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | MSL | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | MSL | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| The eKoin | Heineken | Heineken | Digitas | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
| The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
| The eKoin | Heineken | Heineken | Digitas | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
| Sip & Sync | Heineken | Heineken | Publicis | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Leo Burnett | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Leo Burnett | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| The eKoin | Heineken | Heineken | MSL | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
| The eKoin | Heineken | Heineken | MSL | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
| Our Ads Your Ads | Heineken | Heineken | iProspect | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Gold, Bronze |
| Green Energy Platform | Heineken | Heineken | Atenas | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Bronze |
| Shoppable Media Solution | Heineken | Heineken | Futuretech Media | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
| The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales | Smarties APAC | Gold (6) |
| Sip & Sync | Heineken | Heineken | Maverick | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Hunt for Smooth Gears & eKoins | Heineken | Heineken | Red Star | Vietnam | Cross Platform - All Media, Spatial Technology | Smarties Vietnam | Silver, Finalist |
| Starverse: Brewing & Experiencing Heineken in the Metaverse | Heineken | Heineken | Red Star | Vietnam | Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse | Smarties Vietnam | Gold, Silver, Bronze |
| Unlocking ECommerce with Always-On Collaborative Ads | Heineken | Heineken | Dentsu Redder | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Finalist |
| The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Customer Life-Cycle Marketing, Instant Impact, Spatial Technology | Smarties Vietnam | Gold (2), Bronze |
| The eKoin | Heineken | Heineken | Leo Burnett | Vietnam | Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design | Smarties X | Gold (3), Silver (2) |
| All-Invitational | Heineken | Heineken | Machine_ | South Africa | Brand Experience, Diversity & Inclusion, Social Media Marketing | Smarties South Africa | Silver (3) |
| Shoppable Media Solution | Heineken | Heineken | Red Star | South Africa | Integrated Ecommerce Innovation | Smarties South Africa | Finalist |
| Sustainable Ad | Heineken | Heineken | Publicis | Brazil | Geração de Leads (Lead Generation) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Finalist (2) |
| Our Ads Your Ads | Heineken | Heineken | Publicis | Brazil | Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) | Smarties Brazil | Gold, Bronze |
| Green Energy Platform | Heineken | Heineken | Publicis | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Brazil | Bronze |
| What is IPA? Wrong Answer Only | Heineken | Heineken | Suno United Creators | Brazil | Marketing de MÃdia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Experiência de Marca (Brand /Experience) , Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) | Smarties Brazil | Gold, Silver, Finalist |