MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Global 2022

Heineken

Overall rank

#2

Points

477.0

Awards won

79

Finalists

34

Region
Global
Best in Show 0
Gold 40
Silver 24
Bronze 15
Finalist 34

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Together With the Stars, Different Together Bintang Beer Heineken Red Star Indonesia Diversity  &  Inclusion Smarties Indonesia Silver
Starverse: Brewing & Experiencing Heineken in the Metaverse Heineken Heineken ICON Media Vietnam Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse Smarties Vietnam Gold, Silver, Bronze
The eKoin Heineken Heineken MSL Vietnam Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Smarties APAC Gold (6)
Together With the Stars, Different Together Bintang Beer Heineken Maverick Indonesia Diversity  &  Inclusion Smarties Indonesia Silver
Sip & Sync Heineken Heineken Red Star Indonesia Brand Experience Smarties Indonesia Finalist
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết Bia Viet Heineken Red Star Vietnam Brand Purpose/Activism Smarties Vietnam Silver
Going all in for Sea Games Bia Viet Heineken ICON Media Vietnam Real Time Marketing Smarties Vietnam Finalist
The Hunt for Smooth Gears & eKoins Heineken Heineken MSL Vietnam Cross Platform - All Media, Spatial Technology Smarties Vietnam Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse Heineken Heineken MSL Vietnam Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse Smarties Vietnam Gold, Silver, Bronze
The eKoin Heineken Heineken Digitas Vietnam Customer Life-Cycle Marketing, Instant Impact, Spatial Technology Smarties Vietnam Gold (2), Bronze
The eKoin Heineken Heineken Digitas Vietnam Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design Smarties X Gold (3), Silver (2)
The eKoin Heineken Heineken Digitas Vietnam Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Smarties APAC Gold (6)
Together With the Stars, Different Together Bintang Beer Heineken Arcade Indonesia Diversity  &  Inclusion Smarties Indonesia Silver
Bersama Bali Bintang Beer Heineken Red Star Indonesia Social Impact Marketing Smarties Indonesia Bronze
Sip & Sync Heineken Heineken Publicis Indonesia Brand Experience Smarties Indonesia Finalist
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết Bia Viet Heineken ICON Media Vietnam Brand Purpose/Activism Smarties Vietnam Silver
Unordinary launch for an extraordinary impact Strongbow Heineken Red Star Vietnam Product / Service Launch Smarties Vietnam Bronze
Feel the Alps Edelweiss Heineken Hakuhodo Vietnam Creator / Influencer Marketing Smarties Vietnam Finalist
First Immersive Alps Experience Launch Edelweiss Heineken ICON Media Vietnam Product / Service Launch Smarties Vietnam Finalist
Going all in for Sea Games Bia Viet Heineken Phibious Vietnam Real Time Marketing Smarties Vietnam Finalist
Pause and Keep Chill For Optimism Strongbow Heineken Golden Digital Vietnam Cross Platform - Digital Only Smarties Vietnam Finalist
The Hunt for Smooth Gears & eKoins Heineken Heineken Leo Burnett Vietnam Cross Platform - All Media, Spatial Technology Smarties Vietnam Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse Heineken Heineken Leo Burnett Vietnam Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse Smarties Vietnam Gold, Silver, Bronze
The eKoin Heineken Heineken MSL Vietnam Customer Life-Cycle Marketing, Instant Impact, Spatial Technology Smarties Vietnam Gold (2), Bronze
The eKoin Heineken Heineken MSL Vietnam Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design Smarties X Gold (3), Silver (2)
Our Ads Your Ads Heineken Heineken iProspect Brazil Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) Smarties Brazil Gold, Bronze
Green Energy Platform Heineken Heineken Atenas Brazil Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) Smarties Brazil Bronze
I Am What I Am Amstel Heineken iProspect Brazil CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti Smarties Brazil Finalist (3)
I Am What I Am Amstel Heineken Adsmovil Brazil CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti Smarties Brazil Finalist (3)
Shoppable Media Solution Heineken Heineken Futuretech Media South Africa Integrated Ecommerce Innovation Smarties South Africa Finalist
I Am What I Am Amstel Heineken Digital Turbine Brazil CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti Smarties Brazil Finalist (3)
The eKoin Heineken Heineken Leo Burnett Vietnam Instant Impact, Spatial Technology, User Experience (UX) & Design, Creator / Influencer Marketing, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Smarties APAC Gold (6)
Together With the Stars, Different Together Bintang Beer Heineken Leo Burnett Indonesia Diversity  &  Inclusion Smarties Indonesia Silver
Bersama Bali Bintang Beer Heineken Maverick Indonesia Social Impact Marketing Smarties Indonesia Bronze
Sip & Sync Heineken Heineken Maverick Indonesia Brand Experience Smarties Indonesia Finalist
Uniting Millions of Vietnamese on Their Way Home for a Blooming Tết Bia Viet Heineken Phibious Vietnam Brand Purpose/Activism Smarties Vietnam Silver
Strongbow Peach Packs a Mean Punch with Gamification Campaign Strongbow Heineken Red Star Vietnam Short or Long Form Video Smarties Vietnam Finalist
Unordinary launch for an extraordinary impact Strongbow Heineken Golden Digital Vietnam Product / Service Launch Smarties Vietnam Bronze
Feel the Alps Edelweiss Heineken ICON Media Vietnam Creator / Influencer Marketing Smarties Vietnam Finalist
First Immersive Alps Experience Launch Edelweiss Heineken Hakuhodo Vietnam Product / Service Launch Smarties Vietnam Finalist
Going all in for Sea Games Bia Viet Heineken Red Star Vietnam Real Time Marketing Smarties Vietnam Finalist
Pause and Keep Chill For Optimism Strongbow Heineken Red Star Vietnam Cross Platform - Digital Only Smarties Vietnam Finalist
The Hunt for Smooth Gears & eKoins Heineken Heineken Red Star Vietnam Cross Platform - All Media, Spatial Technology Smarties Vietnam Silver, Finalist
Starverse: Brewing & Experiencing Heineken in the Metaverse Heineken Heineken Red Star Vietnam Experimental / Innovation Technology, Cross Platform - Digital Only, Metaverse Smarties Vietnam Gold, Silver, Bronze
Unlocking ECommerce with Always-On Collaborative Ads Heineken Heineken Dentsu Redder Vietnam O2O / New Retail / Innovative Sales Channels Smarties Vietnam Finalist
The eKoin Heineken Heineken Leo Burnett Vietnam Customer Life-Cycle Marketing, Instant Impact, Spatial Technology Smarties Vietnam Gold (2), Bronze
The eKoin Heineken Heineken Leo Burnett Vietnam Instant Impact, Creator / Influencer Marketing, Customer Life-Cycle Marketing, Spatial Technology, User Experience (UX) & Design Smarties X Gold (3), Silver (2)
All-Invitational Heineken Heineken Machine_ South Africa Brand Experience, Diversity  &  Inclusion, Social Media Marketing Smarties South Africa Silver (3)
Shoppable Media Solution Heineken Heineken Red Star South Africa Integrated Ecommerce Innovation Smarties South Africa Finalist
Sustainable Ad Heineken Heineken Publicis Brazil Geração de Leads (Lead Generation) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) Smarties Brazil Finalist (2)
Our Ads Your Ads Heineken Heineken Publicis Brazil Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) , Localização (Geotargeting) Smarties Brazil Gold, Bronze
Green Energy Platform Heineken Heineken Publicis Brazil Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) Smarties Brazil Bronze
What is IPA? Wrong Answer Only Heineken Heineken Suno United Creators Brazil Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Experiência de Marca (Brand /Experience) , Integração de Plataformas & DOOH (Cross Platform – all medias or digital Only & DOOH) Smarties Brazil Gold, Silver, Finalist
I Am What I Am Amstel Heineken HNK Lab Brazil CX / UX (Customer Experience / User Experience) , Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Vídeo (Video Adverti Smarties Brazil Finalist (3)