MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers Vietnam 2021

Heineken

Overall rank

#2

Points

118.5

Awards won

70

Finalists

26

Region
Vietnam
Best in Show 8
Gold 32
Silver 12
Bronze 18
Finalist 26

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
A refreshing campaign that fulfills TẾT in 23 provinces at a time Bia Việt Heineken Phibious Vietnam Brand Awareness / Experience, Location Targeting Smarties Vietnam Bronze, Finalist
A refreshing campaign that fulfills TẾT in 23 provinces at a time Bia Việt Heineken Red Star Vietnam Brand Awareness / Experience, Location Targeting Smarties Vietnam Bronze, Finalist
Tiger Collaboration Laboratory: By Gen Z, For Gen Z Tiger Beer Heineken Red Star Vietnam Lead Generation, Cross Mobile Integration, Product / Service Launch Smarties Vietnam Gold (2), Silver
Tiger Collaboration Laboratory: By Gen Z, For Gen Z Tiger Beer Heineken Hakuhodo Vietnam Lead Generation, Cross Mobile Integration, Product / Service Launch Smarties Vietnam Gold (2), Silver
Tiger Collaboration Laboratory: By Gen Z, For Gen Z Tiger Beer Heineken Yeah1 Vietnam Lead Generation, Cross Mobile Integration, Product / Service Launch Smarties Vietnam Gold (2), Silver
Tiger Collaboration Laboratory: By Gen Z, For Gen Z Tiger Beer Heineken ICON Vietnam Lead Generation, Cross Mobile Integration, Product / Service Launch Smarties Vietnam Gold (2), Silver
Sleek Music In A Can Heineken Heineken Leo Burnett Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken Metub Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken Prodigious Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken Red Star Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken Digitas Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken Galaxy Communications Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken MSL Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)
Sleek Music In A Can Heineken Heineken Lava Vietnam Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / Smarties Vietnam Best in Show, Gold (3), Silver, Bronze (2), Finalist (3)