MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Holding Companies - Global 2021

Hakuhodo DY Group


Overall Rank: 8
Points: 96.1
Awards Won: 6
Finalist(s) Achieved: 5

Best in Show(s) Won: 0
Gold(s) Won: 2
Silver(s) Won: 2
Bronze(s) Won: 2
Region: Global

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

VF e34 launching: Vietnam's biggest pre-order campaign of all-time

VinFast

Vingroup

Hakuhodo

Vietnam

Cross Channel Integration

Smarties X

Bronze

Anti-Virus Mobility

Panasonic nanoeX

Panasonic

Hakuhodo

Japan

Brand Awareness / Experience, Mobile App (includes mCommerce Solutions)

Smarties APAC

Silver, Finalist

Anti-Virus Mobility

Panasonic nanoeX

Panasonic

Hakuhodo

Indonesia

Product / Service Launch, Cross Channel Integration, Mobile App (includes mCommerce Solutions)

Smarties Indonesia

Finalist (3)

Anti-Virus Mobility

Panasonic nanoeX

Panasonic

Hakuhodo

Vietnam

Mobile App (includes mCommerce Solutions)

Smarties Vietnam

Finalist

VF e34 launching: Vietnam's biggest pre-order campaign of all-time

VinFast

Vingroup

Hakuhodo

Vietnam

Product / Service Launch

Smarties Vietnam

Bronze

Tiger Collaboration Laboratory: By Gen Z, For Gen Z

Tiger Beer

Heineken

Hakuhodo

Vietnam

Lead Generation, Cross Mobile Integration, Product / Service Launch

Smarties Vietnam

Gold (2), Silver