Top Agency Networks Global 2024
GroupM
Overall rank
#4
Points
862.7
Awards won
61
Finalists
42
Best in Show
0
Gold
15
Silver
28
Bronze
18
Finalist
42
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Crossing the "T's" in CTV | JioCinema | Network18 | GroupM | India | Connected TV | Smarties APAC | Gold |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | Smarties APAC | Gold, Finalist |
| Landing MILO's Endurance Story Thru AI Power | MILO | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties APAC | Finalist (2) |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Select Your Solo, Wipe and Pass | Solo | Eczacibasi Holding | Ingage | Turkey | Programmatic | Social Media Marketing | Smarties X | Finalist (2) |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie: Hydration to Nature Regeneration for Youth | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Silver |
| Landing MILO's Endurance Story Thru AI Power | MILO | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties X | Finalist (2) |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Smarties X | Finalist |
| Okey Rötar - Stay in The Moment | Okey | Eczacibasi Holding | Ingage | Turkey | Cross Digital Media Marketing | Smarties X | Silver |
| Beko Inheritance | Beko | Koç Holding | Ingage | Turkey | Cross Digital Media Marketing | Smarties Europe | Gold |
| Mixed Reality für Alle | Meta | Meta | Media Impact | Germany | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Europe | Bronze, Finalist (2) |
| Crossing the "T's" in CTV | JioCinema | Network18 | GroupM | India | Connected TV | Smarties India | Finalist |
| Ek Aur Pehchaan | Cargill | Cargill | GroupM | India | Brand Purpose / Activism | Smarties India | Finalist |
| Bear Brand Purpose Campaign | Bear Brand | Nestle | Openmind | Philippines | Short or Long Form Video | Brand Purpose / Activism | Smarties Philippines | Silver, Bronze |
| Bonakid Pre-School 3+ Laban Para sa Paglaki | Bonakid | Nestle | Openmind | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| Maggi Trendspotting Campaign | Maggi | Nestle | OpenMind | Philippines | Innovative Use of AI in Advertising | AI-Powered Audience Engagement | Smarties Philippines | Silver, Finalist |
| NIDO 3+5+ - Love Is Not A Word, It's An Act | Nido | Nestle | OpenMind | Philippines | Social Media Marketing | Short or Long Form Video | Smarties Philippines | Bronze, Finalist |
| Parenteam Redefines Customer Engagement | Wyeth Nutrition | Nestle | OpenMind | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Finalist |
| Promil Revolutionizes Brain Development | Wyeth Nutrition | Nestle | Openmind | Philippines | Brand Experience | Smarties Philippines | Bronze |
| The Avon Effect: Influencing a Nation's Beauty | Avon | Natura &Co | GroupM | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist |
| Wyeth Grows Awareness With Interactivity on Mobile | Wyeth Nutrition | Nestle | OpenMind | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties Vietnam | Silver |
| La Vie Light Launch: A METICULOUS JOURNEY | La Vie Water | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Gold |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |
| Landing MILO's Endurance Story Thru AI Power | Milo | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties Vietnam | Silver |
| Eczac?ba?? Dynavit Next Gen Website Powered by AI | Eczac?basi ?lac Pazarlama | Eczacibasi Holding | Ingage | Turkey | AI-Powered Audience Engagement | Smarties Turkey | Finalist |
| Arçelik x Kenan Do?ulu Gel Bir Kahve ?çelim | Arçelik | Koç Holding | Ingage | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| Ford SSH 365 Garanti ?leti?imi / Greenbids | Ford | The Ford Motor Company | Ingage | Turkey | Programmatic | Smarties Turkey | Bronze |
| Okey 21 Aral?k - Sabaha Kadar A????z | OKEY | Eczacibasi Holding | ingage | Turkey | Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Smarties Turkey | Gold, Silver (2), Bronze |
| Price Visibility Booster | Arçelik | Koç Holding | Ingage | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| Solo Bamboo Toilet Paper Launch | Solo | Eczacibasi Holding | Ingage | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Beko Weather Condition - Air Conditioner Campaign | Beko | Koç Holding | Ingage | Turkey | Real Time Marketing | Smarties MEA | Silver |
| Harnessing First-Party Data for Market Leadership | Arçelik | Koç Holding | Ingage | Turkey | Data Insights / Contextual Marketing | Smarties MEA | Finalist |
| Price Visibility Booster | Arçelik | Koç Holding | Ingage | Turkey | Small Budget, Big Impact | Smarties MEA | Finalist |
| Solo Bamboo Tiktok TTCX Collab Ads | Solo | Eczacibasi Holding | Ingage | Turkey | Social Media Marketing | Smarties MEA | Finalist |
| Absa Card Quest | Absa Bank | Absa Group | YONDER | South Africa | Impact Media : Gaming, Gamification & E-Sports | Marketing Impact : Lead Generation | Smarties South Africa | Silver, Finalist |
| Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION | Checkers | Shoprite Holdings | YONDER | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Impact Media : Social Messaging / Chat Apps / Text Messaging | Marketing Impact : Promotional Instant Impact | Smarties South Africa | Gold (2), Silver |
| Colgate Bright Smiles Bright Future | Colgate | Colgate-Palmolive Company | YONDER | South Africa | Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Brand Purpose / Activism | Smarties South Africa | Bronze, Finalist |
| PlatAfrica Metaverse Experience by Anglo American | Anglo American / Sasol / BMW | BMW | YONDER | South Africa | Experience Technology : Spatial Technology, Metaverse & AR/VR | Marketing Impact : Co-branded Marketing | Smarties South Africa | Silver, Finalist |
| Stream-EE: WPP Stream Africa’s AI Concierge | WPP Stream | WPP | YONDER | South Africa | Experience Technology : Artificial Intelligence | Smarties South Africa | Finalist |
| Vodacom World of Collectibles | Vodacom | Vodafone | YONDER | South Africa | Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Gold (2), Silver |
| What the Fanta 2.0 – The Fabulous Flavour NFT Hunt | Fanta | The Coca-Cola Company | YONDER | South Africa | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) | Smarties South Africa | Silver, Bronze |
| Nescafé: The Surreal Internship | Nescafe | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| Solo Bamboo Toilet Paper Launch | Solo | Eczacibasi Holding | Ingage | Turkey | Product and / or Service Launch | Omnichannel Marketing | Smarties X | Finalist (2) |
| May Tapang Para Bumangon (Strength to Rise) | Nescafe | Nestle | OpenMind | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Finalist |
| Nescafé Kape’t Bisig | Nescafe | Nestle | OpenMind | Philippines | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 | Nestlé NAN | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties Vietnam | Gold |
| Nescafé: The Surreal Internship | Nescafe | Nestle | OpenMind | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Silver |
| Ford Bayileri Ödüllü Video Yar??mas? | Ford | The Ford Motor Company | Ingage | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| BONAFONT AGUAS FRESCAS | BONAFONT | Danone | GroupM | Mexico | Product / Service Launch | Product and / or Service Launch | Smarties Hispanic Latam | Bronze, Finalist |
| adidas Originals Trefoil A pair of classics with a thousand echoes | adidas Originals | adidas | GroupM | China | Cross Platform - All media | Smarties China | Bronze |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | GroupM | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | GroupM | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Gold |
| Turning Gameplay into Foreplay | Durex | Reckitt | GroupM | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products | FOTILE | FOTILE | GroupM | China | Data Insights | Smarties China | Silver |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | GroupM | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| All Roads Lead to Nike Sportchella | Nike | Nike | GroupM | China | Cross Platform - Digital only | CX Marketing | Smarties China | Silver (2) |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | GroupM | China | Gaming, Gamification & E-Sports | Smarties China | Silver |
| Late-Night Encore | Haidilao | Haidilao | GroupM | China | Brand Experience | Smarties China | Silver |
| Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow | Skittles | Mars | GroupM | China | Brand Experience | O2O / New Retail / Innovative Sales Channels | Smarties China | Silver, Bronze |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | GroupM | China | AI Marketing | Experimental / Innovation Technology | Smarties China | Silver (2) |
| Lullaby Podcast Series | Sofy | Unicharm | GroupM | China | Social Impact Marketing | Smarties China | Bronze |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | GroupM | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |