Top Media Agencies China 2024
GroupM
Overall rank
#2
Points
230.7
Awards won
22
Finalists
0
Best in Show
0
Gold
5
Silver
11
Bronze
6
Finalist
0
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| adidas Originals Trefoil A pair of classics with a thousand echoes | adidas Originals | adidas | GroupM | China | Cross Platform - All media | Smarties China | Bronze |
| Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries | Coca-Cola | The Coca-Cola Company | GroupM | China | AI Marketing | Brand Experience | Smarties China | Gold, Bronze |
| Coca-Cola's incredible summer release event | Coca-Cola | The Coca-Cola Company | GroupM | China | Creator/ Influencer Marketing | Smarties China | Silver |
| Data Fusion Brings Actual Business Results to Brands | Coca-Cola | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Gold |
| Turning Gameplay into Foreplay | Durex | Reckitt | GroupM | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products | FOTILE | FOTILE | GroupM | China | Data Insights | Smarties China | Silver |
| Chunyue Soda: Add a Little Balance After Meals | Ice Dew | The Coca-Cola Company | GroupM | China | Data Insights | Smarties China | Bronze |
| Drink Minute Maid during the Chinese New Year, every village loves this flavor | Minute Maid | The Coca-Cola Company | GroupM | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Silver |
| All Roads Lead to Nike Sportchella | Nike | Nike | GroupM | China | Cross Platform - Digital only | CX Marketing | Smarties China | Silver (2) |
| PlayStation Playmakers Gathering Stars to Play the Next Generation | PlayStation | Sony | GroupM | China | Gaming, Gamification & E-Sports | Smarties China | Silver |
| Late-Night Encore | Haidilao | Haidilao | GroupM | China | Brand Experience | Smarties China | Silver |
| Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow | Skittles | Mars | GroupM | China | Brand Experience | O2O / New Retail / Innovative Sales Channels | Smarties China | Silver, Bronze |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | GroupM | China | AI Marketing | Experimental / Innovation Technology | Smarties China | Silver (2) |
| Lullaby Podcast Series | Sofy | Unicharm | GroupM | China | Social Impact Marketing | Smarties China | Bronze |
| A bottle of 82-year-old Sprite is no longer a joke | Sprite | The Coca-Cola Company | GroupM | China | CX Marketing | Product / Service Launch | Social Impact Marketing | Smarties China | Gold (2), Silver |