MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks APAC 2022

GroupM

Overall rank

#28

Points

29.7

Awards won

5

Finalists

6

Region
APAC
Network
WPP
Best in Show 0
Gold 0
Silver 2
Bronze 3
Finalist 6

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Closeup Earns the Right to Play with Mobile Gamers Closeup Unilever GroupM Philippines Gaming, Gamification & E-Sports, Metaverse Smarties APAC Finalist (2)
Khel TakaTak MX TakaTak Mohalla Tech GroupM India Best Use of Indigenous Language in Mobile Advertising Smarties India Finalist
Gerak Campaign Packs a Strong Punch with Gamification Rexona Unilever PT Wira Pamungkas Pariwara Indonesia Experimental / Innovation Technology Smarties Indonesia Finalist
Dirt for Good (China) OMO Unilever UNITE China Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing Smarties China Silver, Bronze
"Fearless 1980” Digital Collectibles Clear Unilever GroupM China Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce Smarties China Silver, Bronze
Castrol Strengthens Brand Recall with Blended In-game Advertising Castrol BP Xaxis Philippines Gaming, Gamification & E-Sports Smarties APAC Finalist
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Bear Brand Nestlé OPENMIND Philippines Programmatic Smarties APAC Finalist
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases Wyeth Nutrition Nestlé OPENMIND Philippines Data Insights Smarties APAC Bronze