MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Solution Providers Global 2025

GrabAds

Overall rank

#3

Points

217.9

Awards won

11

Finalists

17

Region
Global
Best in Show 0
Gold 3
Silver 4
Bronze 4
Finalist 17

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
From Ride to Cart: NIVEA’s O2O Beauty Funnel Nivea Beiersdorf GrabAds Indonesia O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Silver
GrabAds takes Head & Shoulders from Itch to Vital Head & Shoulders Procter & Gamble GrabAds Indonesia Product and / or Service Launch Smarties APAC Finalist
GrabAds X BEAR BRAND: Fuel for Dragon Warriors Bear Brand Nestle GrabAds Indonesia O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Finalist
Gut Care, Everywhere with Enterogermina x GrabAds Enterogermina Opella GrabAds Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Finalist
Lancôme x GrabAds: Breaking the Scent Barrier Lancôme L'Oréal GrabAds Thailand O2O / New Retail / Innovative & New Tech Sales Channels Smarties APAC Finalist
Maybelline x GrabAds: Bringing Teddy to Life Maybelline L'Oréal GrabAds Thailand Product and / or Service Launch Smarties APAC Finalist
OREO Coke: Unlock Bestie Mode Oreo Mondelez International GrabAds Thailand Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion Smarties APAC Silver, Bronze, Finalist
The Beauty Commerce Funnel on Wheels Nivea Beiersdorf GrabAds Indonesia Integrated E-commerce Innovation & Live Streaming Smarties APAC Bronze
When a Beer Campaign Became a Social Intervention Heineken Heineken GrabAds Indonesia Social Impact Marketing Smarties APAC Finalist
From Ride to Cart: NIVEA’s O2O Beauty Funnel Nivea Beiersdorf GrabAds Indonesia O2O / New Retail / Innovative & New Tech Sales Channels Smarties Indonesia Finalist
The Beauty Commerce Funnel on Wheels Nivea Beiersdorf GrabAds Indonesia Integrated E-commerce Innovation & Live Streaming Smarties Indonesia Finalist
When a Beer Campaign Became a Social Intervention Heineken Heineken GrabAds Indonesia Brand Purpose / Activism Smarties Indonesia Gold
Gut Care, Everywhere with Enterogermina x GrabAds Enterogermina Opella GrabAds Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties Vietnam Silver
TRESemmé x GrabAds: Salon on the Go TRESemme Unilever GrabAds Vietnam O2O / New Retail / Innovative & New Tech Sales Channels Smarties Vietnam Finalist
Lancôme x GrabAds: Breaking the Scent Barrier Lancôme L'Oréal GrabAds Thailand Brand Experience | Omnichannel Marketing Smarties Thailand Finalist (2)
Maybelline x GrabAds: Bringing Teddy to Life Maybelline L'Oréal GrabAds Thailand Product and / or Service Launch | O2O / New Retail / Innovative & New Tech Sales Channels Smarties Thailand Finalist (2)
Oreo Coke: Unlock Bestie Mode Oreo Mondelez International GrabAds Thailand Future Forward Technology Marketing | Product and / or Service Launch | Real Time Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM Smarties Thailand Gold (2), Bronze (2), Finalist (2)
Lancôme x GrabAds: Breaking the Scent Barrier Lancôme L'Oréal GrabAds Thailand Omnichannel Marketing | O2O / New Retail / Innovative & New Tech Sales Channels Smarties X Silver, Finalist