Top Advertisers Global 2024
Grab
Overall rank
#8
Points
347.1
Awards won
29
Finalists
30
Best in Show
0
Gold
10
Silver
12
Bronze
7
Finalist
30
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Motherhood journey a bit easier with Grab | Grab | Grab | Vietnam | Small Budget, Big Impact | Smarties APAC | Finalist | |
| Grab - Outserve micro solopreneur in 4.0 era | Grab | Grab | Vietnam | Small Budget, Big Impact | Smarties APAC | Finalist | |
| Grab’s ‘Find Me Here’ Benches | Grab | Grab | Vietnam | Small Budget, Big Impact | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Smarties APAC | Gold (3), Finalist | |
| Travel Bravely 2.0 - No one knows Vietnam like Grab | Grab | Grab | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Silver | |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Short or Long Form Video | Smarties APAC | Finalist |
| GrabFood Promantic, Beyond Love is the Discount! | Grab | Grab | Spa-Hakuhodo | Thailand | Real Time Marketing | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Silver, Finalist |
| #WomenWelcome - Inclusive Rides, Empowered Lives | Grab | Grab | Thailand | Diversity? & ?Inclusion | Smarties APAC | Bronze | |
| Tap Into Your Personal Impact Story | Grab | Grab | Thailand | Personalization | Smarties APAC | Finalist | |
| Grab - Personalize your commuting experience | Grab | Grab | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Finalist | |
| Grab’s ‘Find Me Here’ Benches | Grab | Grab | Vietnam | Instant Impact / Promotion | Smarties X | Finalist | |
| Motherhood journey a bit easier with Grab | Grab | Grab | Vietnam | Small Budget, Big Impact | Smarties X | Silver | |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist (3) |
| Travel Bravely 2.0 - No one knows Vietnam like Grab | Grab | Grab | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist | |
| Grab's Sobat Hemat AI Innovation in Transportation | Grab | Grab | M&C Saatchi Performance | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| Roda Kebaikan - Grab x Hyundai Ramadan | Grab | Grab | Indonesia | Social Impact Marketing | Smarties Indonesia | Finalist | |
| Book In as Fast as 2 Minutes | Grab | Grab | M&C Saatchi Performance | Philippines | Cross Digital Media Marketing | Programmatic | Smarties Philippines | Gold, Silver |
| #GrabThumbsUp - Curated by Foodies for Foodies | Grab | Grab | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Silver | |
| #WomenWelcome - Inclusive Rides, Empowered Lives | Grab | Grab | Thailand | Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion | Smarties Thailand | Silver (2), Bronze | |
| Change for Good - A Small Shift Can Make Big Change | Grab | Grab | Spa-Hakuhodo | Thailand | Social Impact Marketing | Smarties Thailand | Gold |
| Grab Bang-Orn - The Financial Rescuer | Grab | Grab | Thailand | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Thailand | Finalist (2) | |
| Grab It Fast As Your Heart Desires | Grab | Grab | Spa-Hakuhodo | Thailand | Instant Impact / Promotion | Short or Long Form Video | Smarties Thailand | Silver, Finalist |
| Grabcar Premium - The Ultimate 5 Senses Experience | Grab | Grab | Thailand | Omnichannel Marketing | Smarties Thailand | Finalist | |
| GrabFood Mega Sale 'The Greatest Knockout' | Grab | Grab | Spa-Hakuhodo | Thailand | Short or Long Form Video | Data Insights / Contextual Marketing | Smarties Thailand | Gold, Bronze |
| GrabFood Promantic, Beyond Love is the Discount! | Grab | Grab | Spa-Hakuhodo | Thailand | Cross Digital Media Marketing | Social Media Marketing | Smarties Thailand | Silver (2) |
| mCanvas GRAB Mega Food Sale | Grab | Grab | mCanvas | Thailand | Instant Impact / Promotion | Smarties Thailand | Finalist |
| Tap Into Your Personal Impact Story | Grab | Grab | Thailand | Data Insights / Contextual Marketing | Personalization | Smarties Thailand | Finalist (2) | |
| Grab: Breath Tet into cities' veins | Grab | Grab | Mindshare | Vietnam | Diversity? & ?Inclusion | Smarties Vietnam | Finalist |
| Grab: Data-driven Loyalty via Subscription | Grab | Grab | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze | |
| GRAB: Drama Flipped from Kitchen to Couch | Grab | Grab | Hakuhodo Digital | Vietnam | Short or Long Form Video | Social Impact Marketing | Smarties Vietnam | Silver, Finalist |
| Grab: The Boss of Meal Time [Trùm ??t ??n Nhóm] | Grab | Grab | Vietnam | Instant Impact / Promotion | Social Media Marketing | Smarties Vietnam | Gold (2) | |
| Grab’s ‘Find Me Here’ Benches | Grab | Grab | Vietnam | Instant Impact / Promotion | Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Brand Experience | Smarties Vietnam | Gold (2), Silver, Bronze | |
| Motherhood journey a bit easier with Grab | Grab | Grab | Vietnam | Small Budget, Big Impact | Diversity? & ?Inclusion | Smarties Vietnam | Bronze, Finalist | |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Finalist (3) |
| The new inclusive hangout solution with Grab | Grab | Grab | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist | |
| Travel Bravely 2.0 - No one knows Vietnam like Grab | Grab | Grab | Vietnam | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Bronze, Finalist | |
| Grab: Breath Tet into cities' veins | Grab | Grab | Nomades | Vietnam | Diversity? & ?Inclusion | Smarties Vietnam | Finalist |