Top Advertisers Global 2023
Grab
Overall rank
#10
Points
249.8
Awards won
20
Finalists
11
Best in Show
0
Gold
7
Silver
12
Bronze
1
Finalist
11
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Travel Bravely | Grab | Grab | Vietnam | Real Time Marketing, Programmatic | Smarties APAC | Silver, Bronze | |
| Digitalising Vietnam’s Farm-to-Door Supply Chain | Grab | Grab | Vietnam | Diversity & Inclusion, Integrated Ecommerce Innovation, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold (2), Silver | |
| MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers | Grab | Grab | Vietnam | Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation | Smarties APAC | Silver (3) | |
| #PesanUntukBerbagi: Sharing a special message during Ramadan driving donations via Grab | Grab | Grab | M&C Saatchi Performance | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| The Saving Simulator | Grab | Grab | Indonesia | Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion | Smarties Indonesia | Gold, Silver | |
| Increasing GrabBike bookings guaranteeing punctual rides or a compensation to users | Grab | Grab | M&C Saatchi Performance | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
| Increasing Grab's awareness leveraging the power of OTT content during Ramadan | Grab | Grab | M&C Saatchi Performance | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| We Can’t Talk About Football | World Cup Trend-jacking 2022 | Grab | Grab | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist | |
| When audio delivers! A unique karaoke-like ad to ensure OVO's adoption on Grab | Grab | Grab | M&C Saatchi Performance | Indonesia | Audio / Voice / Sonic Branding, Product and / or Service Launch | Smarties Indonesia | Gold, Silver |
| Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Mindshare | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |
| Travel Bravely | Grab | Grab | Vietnam | Programmatic, Real Time Marketing | Smarties Vietnam | Gold, Finalist | |
| Digitalising Vietnam’s Farm-to-Door Supply Chain | Grab | Grab | Vietnam | Integrated Ecommerce Innovation, Diversity & Inclusion, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Gold, Silver, Finalist | |
| Highlands Coffee treats after every Grab Ride: CRM cross-selling with a twist | Grab | Grab | Vietnam | Real Time Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Short or Long Form Video | Smarties Vietnam | Silver, Finalist (2) | |
| MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers | Grab | Grab | Vietnam | Social Impact Marketing, O2O / New Retail / Innovative & New Tech Sales Channels, Personalisation | Smarties Vietnam | Gold, Silver (2) | |
| Weather Rescue - A Novo “Skincare” Solution For This Summer | Grab | Grab | Appier | Vietnam | Brand Experience, Real Time Marketing | Smarties Vietnam | Finalist (2) |